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Toyota Aygo, Peugeot 107 & Citroen C1 – A success or a failure?

Paper, Order, or Assignment Requirements
In our lectures we covered topics relating to the role of Engineers in management, industrial
management, structure of business organisations, the external pressures faced by these
organisations, marketing, financial aspects of a company and budgets amongst other things.
The aim of the work is to inquire into the development, branding and selling of the triplets (Aygo,
107 and C1), and producing an executive styled critical report on the success and or the failures of
the unique strategy taken by these companies compared to their rivals.
Required Outputs (With hints)
A well presented executive report with the following sections and attributes;

A 300 word (-10%) executive summary. This information must be on its own page and be

the first page after the cover pages. [10 Marks] (Hint: Your MD is a very busy person and has
instructed their secretary to bin any reports from the managers that goes over 300 words
and less than 270 words, if you fail in this aspect you would be sacked, in this essay you will
score zero marks to reflect that scenario)

A 1500 (+/- 10%) word document that explains and presents your analysis of the task given

to you and your conclusion. You may present graphs and charts to aid understanding. [30
Marks](Hint: Research on the Nissan GTR and its predecessors. Your work must be original,
quotes and citations are a waste of a senior managers time unless vital. But do remember to
reference any facts & data you use from others. Contrary to popular belief, executive style
reports have to be short, but must contain all relevant information. Every unnecessary or
redundant word will cost you marks, yet a lack of fluidity and style will get you marked down.
The challenge is to write something a non technical person with little time can read, yet
understand the full technical details. )

A reference section which correctly points to the 1500word essay and is referenced using

the Harvard system. This is not part of the word count. [5 Marks](Hint: your work must be
original and this section lists all the references).

An optional Appendix where you can present your calculations if any are necessary [

Supports the 1500 word essay, so can help you score top marks in point 2 above] This is not
part of the word count

Presentation. A well presented work is essential [5 marks]

Background Work:

Inquire about the history of Super minis in the European market.
Inquire into the financial success or failure of these products?
Use the resource on Harvard referencing on your portal
Refresh your knowledge on Executive style reports.

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