Under the box
1. Select the same product/service (or a number of products/services or a combination of both) fromdyour assignment one, and discussthe influence of different ‘External Factors’ on a
consumer’s decision-making process forthat pro uct or service.
2. The discussion need to include the influences of reference groups; the family; social class; cultural and sub-cultural aspects; impact ofthe cross-cultural consumer behaviour; relevance ofthe opinionleaders and diffusion of innovations and the importance of public policy and consumer protection aspects in relation to the chosen
3. Obviously some theories and concepts in Chapters 7-14 will be more relevant to this assignment.
4. You must choose which ones are more relevant and explain why they are more relevant.
5. You must applythe concepts and theories you have learned from your reading ofthe text to the selected product/service and consumer decision-making process and not just list or describe them.
In your answer you must argue forwhythe external factors you have chosen are more important in terms of influencing a consumer’s
decision-making for your example/s product or service than the ones you haven’t chosen. In other words, you need to demonstrate that you
understand the influence that these factors are having on a consumer, decide which are more influential than others and explain why they are
more influential. You must also include the impact ofthe concept of diffusion of innovations in your discussion.
You must use correct referencing ofthe textbook and other resources used in your assignmentto passthe assignment. Use of more references may attract higher
marks. Marks will be deducted for incorrect referencing and poor presentation (ie., spelling and grammar). lfthere is no referencing in
your assignment it will be deemed to be plagiarism and the plagiarism policy will be enforced. You will receive a higher mark for applying a
critical analysisto your discussion.
Please refer to the marking template below forthe way in which the marks will be distributed. Also
referto the grading system outlined in this unit guide for how grades are given forthe assignment.
PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET AN AMAZING DISCOUNT ?
Our Service Charter
Excellent Quality / 100% Plagiarism-FreeWe employ a number of measures to ensure top quality essays. The papers go through a system of quality control prior to delivery. We run plagiarism checks on each paper to ensure that they will be 100% plagiarism-free. So, only clean copies hit customers’ emails. We also never resell the papers completed by our writers. So, once it is checked using a plagiarism checker, the paper will be unique. Speaking of the academic writing standards, we will stick to the assignment brief given by the customer and assign the perfect writer. By saying “the perfect writer” we mean the one having an academic degree in the customer’s study field and positive feedback from other customers.
Free RevisionsWe keep the quality bar of all papers high. But in case you need some extra brilliance to the paper, here’s what to do. First of all, you can choose a top writer. It means that we will assign an expert with a degree in your subject. And secondly, you can rely on our editing services. Our editors will revise your papers, checking whether or not they comply with high standards of academic writing. In addition, editing entails adjusting content if it’s off the topic, adding more sources, refining the language style, and making sure the referencing style is followed.
Confidentiality / 100% No DisclosureWe make sure that clients’ personal data remains confidential and is not exploited for any purposes beyond those related to our services. We only ask you to provide us with the information that is required to produce the paper according to your writing needs. Please note that the payment info is protected as well. Feel free to refer to the support team for more information about our payment methods. The fact that you used our service is kept secret due to the advanced security standards. So, you can be sure that no one will find out that you got a paper from our writing service.
Money Back GuaranteeIf the writer doesn’t address all the questions on your assignment brief or the delivered paper appears to be off the topic, you can ask for a refund. Or, if it is applicable, you can opt in for free revision within 14-30 days, depending on your paper’s length. The revision or refund request should be sent within 14 days after delivery. The customer gets 100% money-back in case they haven't downloaded the paper. All approved refunds will be returned to the customer’s credit card or Bonus Balance in a form of store credit. Take a note that we will send an extra compensation if the customers goes with a store credit.
24/7 Customer SupportWe have a support team working 24/7 ready to give your issue concerning the order their immediate attention. If you have any questions about the ordering process, communication with the writer, payment options, feel free to join live chat. Be sure to get a fast response. They can also give you the exact price quote, taking into account the timing, desired academic level of the paper, and the number of pages.