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Understanding Business and Management Research Methods

Understanding Business and Management Research Methods
: Understanding Business and Management Research Methods
This assignment comprises two parts:
A: A group presentation weighting
40%
of the grade of this module
B:
An in
dividual academic essay weighing 60%
of the grade of this module
Part A (40%)
You
will be allocated to
a
sub

group (
normally
FIVE/SIX
students)
within the allocated
seminar group
to deliver a presentation on “
Comparison of Research Methodologies:
Qualit
ative Versus Quantitative Approaches

.
Each group will be given
10
minutes
for this group presentation.
Normally the
presentation
will contain
10 slides.
You will need to explain, compare, evaluate and criticise these two different research
approaches
to demonstrate thorough understandings of
various
research methods
as a
team
.
The group presentation will be assessed by
?
Effectiveness of group work
?
Clear and confident communication skills
?
Quality, logic and relevance of the content
?
Tightness of str
ucture (introduction,
analysis
,
argument, and
conclusions)
?
Use and acknowledgement of adequate sources and references
MG5615 Coursework Assignment 2014

15
MG5
615 Understanding Business and Management Research Methods
Page
2
of
7
The
group
presentation will
be
taken place
in Week 26 and will be assessed by your
allocated academic tutor for this module.
Part B (
60%)
This is an individual
assignment.
You are required to write an academic essay
to
critically
analyse and
evaluate
different research methodological approaches
applied in
academic journal articles
(ABS ranking 3* and above)
.
T
ypically, your
essay
sh
ould have (a) an executive summary (b) Introduction (c)
literature review of research meth
odologies
(
d
)
discussion
,
analysis
and evaluation of
different research methodological approaches (e
) findings
and what you
have learnt
from this assignment
(
f
) refer
ences (
Harvard Referencing System
). In this assignment
,
you need to demonstrate
an in

depth
understanding
of
different research methodologies
including
qualitative research methods, quantitative research methods, and a mixture of
both
.
You are expected to
use relevant materials from
academic research books and
academic
journal articles
(ABS ranking 3* above)
in your subject area
to support your
analysis and arguments
when formulating your
assignment
. Your analysis
, discussion
an
d evaluation should be backed
with appropriate examples
where necessary.
This
assignment
should be
presented with
12 pt. Times New Roman Text with line
spacin
g of 1.5. The word limit is 2000
words (excluding references).
Note that
assignment below this
word
limit by more than 10% wou
ld result in decrease in the
overall achieved mark by 10%.
Proper referencing of all ideas, concepts, theories and
quotes used in your work
is
essential.
Normally you are re
quired to present no less than
35 academic journal article references.
The Harvard
referencing system must be used,
details of which are contained on your handbook. Failure to employ a clear and
appropriate system of referencing will be
penalis
ed
.
Please include the presentation slides as appendix at the end of your report
.
Submission
This academic e
ssay should be
Microsoft W
ord processed.
It should be submitted
Via
Blackboard Learn
,
by
12.00 pm 2
5
th
March, 2015
.
Your submission should have a title page clearly indicating the
Module Code, your
Registration Number
, Your Allocated Tu
tor’s Name
and
the Word Count of the essay.
A
Cover Page
is also required which
should contain
title, your student number
, name of
your programme
(i.e.
Management, HRM, International Business, Marketing, Corporate
Brand
Management
)
, module code,
m
odule
t
itle
and
date
of submission
.
Late submissions: please
check with T
PO /
check
the student handbook
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