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What is the best social network tool for me? (Facebook or Twitter)

Paper outline:
Introduction

Issue Identification
Decision to be made
Goals to be achieved
Issue Analysis
Causes of decision paralysis
Cognitive and personal biases

Develop Alternatives

Choosing one tool over another
Not choosing any of the tools
Evaluate Alternatives
Rating of each alternative
Rating of the risk posed by each alternative
Decision
Using Optimizing Strategy
Using Max-min strategy
Implementation Plan
Decision actions
Additional actions to prevent adverse consequences

Review Plan

Risks and Drawbacks involved
Why benefits outweigh risks

Conclusion

What is the best social network tool for me? (Facebook or Twitter)
Introduction
The steps outlined below form a cognitive process of coming up with the best networking tool based on all the known available alternatives. The first part of the outline handles problem analysis when the next part describe the actual decision making process (Wikipedia, n.d.). The steps followed incorporate output of the planning stage decision making that precedes the actual decision making exercise (Harris, 1998).

Issue Identification

Decision to be made
Which tool is easier to navigate through and customize
Which tool has no or the least number of negative consequences when used
Which tool offers the maximum benefits at minimal costs
Goals to be achieved
The tool should form an extension of the physical social space and link the user with current friends while offering the opportunity to add on new friends
The social network choose chosen must provide a rich social capital benefit.
The tool chosen must guarantee privacy of personal information and actions taken using it.
Issue Analysis
Causes of decision paralysis
Social network tools provide similar functionality and make it difficult to select a single one over another in one instance
There is a limited knowledge of the social networks tools available and their suitability
The extend by which social networks guarantee privacy of personal data is vaguely known
Cognitive and personal biases
The visual appeal of a tool will lead to may lead to a disregard of the flows in the functionality of the tool
Peer suggestions on the superiority of a tool over another might influence the overall decision of choosing that tool
The popularity of a social network tool in the user’s age group will likely influence the user to prefer it over another tool
Develop Alternatives
Choosing one tool over another
The opportunity cost of choosing one tool may not be visible during the decision making time and therefore its strengths over the chosen alternative cannot be quantified.
Choice of one infers that the other tool’s benefit do not outweigh the chosen one
Choosing one tool on whatever reason is a solution to the problem of having various tools to analyze
Not choosing any of the tools
A barren choice does not eliminate the dilemma of choosing but postpones it to a later time
While a barren choice may be cheap in the shorter term, the postponement of the decision does not totally eliminate the costs associated with making the decision
A barren choice leaves the decision maker with a familiar scenario and eliminated the need of implementation and later review
Evaluate Alternatives
Rating of each alternative
Choice of one tool over another provides leaves the user with a new aftermath of the decision to explore
The opportunity cost of the decision will be worthy of the decision made based on the decision criterion to be used
A barren choice offers no incentive as it still leaves the dilemma of choice lingering in the decision maker’s mind
Rating of the risk posed by each alternative
The highest possible risk is to choose one tool over another based on cognitive and personal biases only to find put later that the forgone tool is much superior based on the goals of the decision
Another risk is in finding out that the overall rating of objectives was not based on the most appropriate need for the social network tool and therefore the chosen tool fails to fulfill the user needs despite meeting the objective of the decision
Delaying the choice by choosing no tool may be fatal when the utility of one or all tools is time-based

Decision

Using Optimizing Strategy
The tool chosen must meet the objectives of the decision process irrespective of its implementation costs unless they form part of the objective
A barren choice option is only exercised when all other alternatives offer a below utility threshold
If a tool fulfills the requirements stated in the most important objective then is allocated a bigger rating than the others
Using Max-min strategy
The availability of a tool will override other consideration when deciding
If there is no clear outcome of superiority the simplest advantage will suffice in decision making
A barren choice might be exercised when costs and implications seem to outweigh the benefits of all tools examined

Implementation Plan

Decision actions
A choice will be made after all pros and cons are weighed and biases are considered
A compromise of objectives will have to be considered to resolve the decision dilemma
In case a barren choice is made, plans must be laid to undergo the decision process again

Additional actions to prevent adverse consequences
Commit to have a thorough understanding of the chosen tool so that the problem of weighing pros and cons does not arise
If the option of another decision making session is not viable then a resolve to discard the alternatives analysis must be taken
Only one decision strategy will be exercised to avoid creation of another decision paralysis

Review Plan

Risks and Drawbacks involved
Choosing a social network tool changes the existing status quo and presents an uncertainty of the actual facts of the choice made
Choice of one tool presents the risk of missing possible benefits presented by another tool
The choice made may be the best under the objectives given but may not be according to personal biases therefore the tool use will not be satisfactory
Why benefits outweigh risks
A change of current status is anticipated and therefore does not pose a huge risk
The choice made will be informed by the superiority of the chosen tool to fulfill goals and therefore the forgone alternative will be a manageable cost
Where personal biases are sacrificed, the decision maker can practice conditioning sessions to get used to the chosen tool by concentrating on its advantages.

Conclusion
The decision process involves distinct stages of analysis from the identification the issues that warrant the decision to the review of the impacts of the decision made. Analysis of alternatives assists the decision maker to come up with the most favorable choice that fulfills the goals of the whole process. While making decisions it important to note that, the known information about the decision is not usually conclusive however, making any decision if more important than lingering in indecision (Harris, 2009).

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