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WRATD, Cash for Comment and BAGAG?

Subject: Case studies?
Topic: FAQs Major Assignment

Date: 27 May 2011 9:11 PM

Q: Should I use all three case studies – WRATD, Cash for Comment and BAGAG?
A: One case study to illustrate your argument is fine – remember you only have 2000 words. You can also use the case studies creatively – meaning that you can apply citizenship theory to the BAGAG case study – or risk theory to WRATD case study etc. Remember its the way you mine the case studies for meaning that is important! Always go for quality – not quantity!
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Subject: Point of clarification
Topic: FAQs Major Assignment

Date: 26 May 2011 6:10 PM

Q: So just for clarification, the theories that we are to choose from and discuss in the essay are basically the topics in the study guide?
A: Yes, but start by developing your contention/argument – this is vital.
Once you have done this then look to select the theory that will evidence your contention.
The theory options are: ‘ethics’ in Topic 1 – and then theories presented in Topics 3 – 7 (Citizenship/communication/risk/stakeholder and democratic/community engagement).
Cherry pick from the theory – by which I mean select the bits that most powerfully support your contention. Some contextualisation of the theory will be necessary – but make sure you don’t become overly descriptive and lose your thread.
Following this evidence your contention with ‘empirical’ knowledge– so look to the three case studies (Topics 3/4/5/) to do this.
Remember, every student’s essay will be slightly different depending on their views or approach.
There is no formula as such except a) form a position (contention) in relation to the question b) evidence your contention drawing on two theories and c) a case study.
You then need to express this within the conventions of an essay – so make sure you are familiar with the essay format (see link on DSO).
Hope that helps Kristin
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Subject: Principles of Public Communication?
Topic: FAQs Major Assignment

Date: 24 May 2011 1:44 PM

Q: Can I refer to the Principles of Public Communication in the Major essay.
A: Yes, that’s fine, and you can cite the Study Guide as a source.
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Subject: Spin?
Topic: FAQs Major Assignment

Date: 20 May 2011 2:30 PM

Hi there – please see this link for an interesting article about the effect of spin on public discourse. Click here: ‘The Problem is You’
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Subject: Essay Question
Topic: FAQs Major Assignment

Date: 10 May 2011 9:48 AM

Critically discuss the role and relationship of ‘community engagement’ to society using at least two theories. Is it a solution to the ethical problems associated with ‘spin’?
Ethical theory; Risk theory; Communicative theory; Citizenship theory; Stakeholder theory; Democratic theory
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Subject: KD’s article on stakeholders and TPs
Topic: FAQs Major Assignment

Date: 5 May 2011 11:54 AM

Dear ALR276 students,
In the lecture today I referred to a joint publication of mine with Dr H. The article is useful for your current studies around stakeholders and target publics and for your major essay preparation.
See below for two links.
To access:, ‘Publics’ or ‘stakeholders’? Performing social responsibility through stakeholder software, Asia Pacific public relations journal, vol. 5, no. 2, pp. 1-12.         Click here:      http://www.deakin.edu.au/dro/view/DU:30002875
To access the full list on Deakin Research Online, however please note that for copyright reasons not all of the publications are publicly available. Despite this there are a number that are and will be useful. Click here:http://www.deakin.edu.au/dro/list/author_id/183/
http://www.abc.net.au/news/stories/2011/05/10/3212882.htmpls read it

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