Assignment Requirements
The Old Station Flying Club held a Fly-in-air show on 23-25th May 2014 in Raglan, Queensland. The website regarding the show was http://www.oldstationflyingclub.com.au/fly_in.php. The admission ticket to the event was $15 per person and $30 per camping site for the weekend. The main activities of the show included among others, air displays featuring Matt Hall, an Australian aerobatic pilot who won the Red Bull Air Race World Championship, heritage machinery, truck show, joy flights, childrens’ entertainment, fashion parade, adults’ prize competitions such as cross cut with a saw, live band, food, drinks and art and craft stalls. The Club estimated 10000 visitors for the two-day event and has been holding annually aero shows for many years now.
In an attempt to improve the annual event, the Club’s management decided to do a quantitative research study to survey among the show’s visitors in last May while they were present at the event. They hired you as the Marketing Researcher to conduct the survey given that you have followed a course in marketing research. You have been asked to write a marketing research report that will address the following tasks:
1. Give an introductory background to the Fly-in air show.
2. Conduct a literature review of about 600 words about customer satisfaction, in particular at shows.
3. Propose a sampling plan to survey visitors at the show.
4. Explain the guidelines you have learnt for developing questionnaires and design a questionnaire which will measure visitor’s satisfaction with aspects of the show. Use your creativity by using different measurement scales such as workhorse scales. Your questionnaire should address reliability and validity issues.
5. Propose and explain the rationale for an interview method to survey the visitors.
6. Recommend ethical considerations for the quantitative research you will conduct.
Note: This is a marketing executive summary. please include table content and executive summary.
And consult carefully the text book Marketing Research, Burns A C and Bush R F (2014). (International Edition). Essex, UK: Pearson Education. 7 edition. ( for your information, please use SPSS program to determine the size of sample). determine the size.
I have attached the assessment criteria, please address all criteria given.
MRKT 20025 T 2 2014
Assessment item 2 – Marketing Research Report
Due date: Monday of Week 10 by 1.30 p.m. AEST ASSESSMENT
Weighting: 45%
Length: 3000 – 3500 words 2
Objectives
This assessment item relates to the course learning outcomes 1, 4, 5, 8 and 10.
Assignment submission
All assignments should be submitted online through the MRKT 20025 Moodle site. All reports will
be checked by Turnitin to compare the report to other sources and will provide students and lecturers
with a similarity score for the report. Reports with a similarity score index of more than 20% will be
checked for plagiarism (although it may not necessarily mean that the student has plagiarised).
Assessment task
The Old Station Flying Club held a Fly-in-air show on 23-25th May 2014 in Raglan, Queensland. The
website regarding the show was http://www.oldstationflyingclub.com.au/fly_in.php. The admission
ticket to the event was $15 per person and $30 per camping site for the weekend. The main activities
of the show included among others, air displays featuring Matt Hall, an Australian aerobatic pilot
who won the Red Bull Air Race World Championship, heritage machinery, truck show, joy flights,
childrens’ entertainment, fashion parade, adults’ prize competitions such as cross cut with a saw, live
band, food, drinks and art and craft stalls. The Club estimated 10000 visitors for the two-day event
and has been holding annually aero shows for many years now.
In an attempt to improve the annual event, the Club’s management decided to do a quantitative
research study to survey among the show’s visitors in last May while they were present at the event.
They hired you as the Marketing Researcher to conduct the survey given that you have followed a
course in marketing research. You have been asked to write a marketing research report that will
address the following tasks:
1. Give an introductory background to the Fly-in air show.
2. Conduct a literature review of about 600 words about customer satisfaction, in particular at
shows.
3. Propose a sampling plan to survey visitors at the show.
4. Explain the guidelines you have learnt for developing questionnaires and design a
questionnaire which will measure visitor’s satisfaction with aspects of the show. Use your
creativity by using different measurement scales such as workhorse scales. Your
questionnaire should address reliability and validity issues.
5. Propose and explain the rationale for an interview method to survey the visitors.
6. Recommend ethical considerations for the quantitative research you will conduct. This is a challenging assessment and you should start working on the assessment as from Week 3,
even though it is due for submission in Week 10.
Important Note:
– Selection of literary support from Google, Wikipedia, www.NetMBA.com,
www.marketingteacher.com, www.tutor2u.com, etc. will be treated very negatively. These
are not appropriate sources for your academic assignment and their use is not acceptable.
Assessment Criteria – Item 2 (MRKT 20025 T 2 2014)
Student Name:
Student ID Number:
Marking Criteria Max.
marks
Marks
obtained
Comments
Report structure and presentation 3
Q 1. Introduction 2
Q2. Literature review 6
Q3. Sampling plan 6
Q4. Questionnaire design
• The addressing of the research objective (s) 2
• General guidelines followed to design the
questionnaire
6
• Creativity with measurement scales 2
• Overall quality of draft instrument 6
• Addressing of reliability and validity issues 2
Q5. Interview method proposed 4
Q6. Ethical considerations 4
Referencing 2
Total 45
Order Now
https://thecustomwritings.com/order/
YOU CAN ALSO PLACE OTHER SIMILAR ORDERS ON OUR WEBSITE AND GET AMAZING DISCOUNTS!!!
Our Service Charter
-
Excellent Quality / 100% Plagiarism-Free
We employ a number of measures to ensure top quality essays. The papers go through a system of quality control prior to delivery. We run plagiarism checks on each paper to ensure that they will be 100% plagiarism-free. So, only clean copies hit customers’ emails. We also never resell the papers completed by our writers. So, once it is checked using a plagiarism checker, the paper will be unique. Speaking of the academic writing standards, we will stick to the assignment brief given by the customer and assign the perfect writer. By saying “the perfect writer” we mean the one having an academic degree in the customer’s study field and positive feedback from other customers. -
Free Revisions
We keep the quality bar of all papers high. But in case you need some extra brilliance to the paper, here’s what to do. First of all, you can choose a top writer. It means that we will assign an expert with a degree in your subject. And secondly, you can rely on our editing services. Our editors will revise your papers, checking whether or not they comply with high standards of academic writing. In addition, editing entails adjusting content if it’s off the topic, adding more sources, refining the language style, and making sure the referencing style is followed. -
Confidentiality / 100% No Disclosure
We make sure that clients’ personal data remains confidential and is not exploited for any purposes beyond those related to our services. We only ask you to provide us with the information that is required to produce the paper according to your writing needs. Please note that the payment info is protected as well. Feel free to refer to the support team for more information about our payment methods. The fact that you used our service is kept secret due to the advanced security standards. So, you can be sure that no one will find out that you got a paper from our writing service. -
Money Back Guarantee
If the writer doesn’t address all the questions on your assignment brief or the delivered paper appears to be off the topic, you can ask for a refund. Or, if it is applicable, you can opt in for free revision within 14-30 days, depending on your paper’s length. The revision or refund request should be sent within 14 days after delivery. The customer gets 100% money-back in case they haven't downloaded the paper. All approved refunds will be returned to the customer’s credit card or Bonus Balance in a form of store credit. Take a note that we will send an extra compensation if the customers goes with a store credit. -
24/7 Customer Support
We have a support team working 24/7 ready to give your issue concerning the order their immediate attention. If you have any questions about the ordering process, communication with the writer, payment options, feel free to join live chat. Be sure to get a fast response. They can also give you the exact price quote, taking into account the timing, desired academic level of the paper, and the number of pages.