Applied Business Project 3B Guidelines
Eller College of Management
This document contains instructions on completing ABP-3B for MIS 111 class.
MIS 111 – Computers and the Internetworked Society
17
Applied Business Project 3B Guidelines
MIS 111 Online Applied Business Project 3B
Assignment Overview
An informational website is a starting point for learning about a company – what
are its products and services, and affords the company an opportunity to make a
good first impression. An informational website differs from a transactional ecommerce website in that it generally contains fairly static information and does not
provide the capability for entering orders for products, requesting services, or
directly engaging with the staff (aside from telephone or email contacts).
For Applied Business Project 3B, you will create an informational website based on
the business you were previously used for ABP-1 (refer to your D2L grade book as
your “ABP Ticker”). Your website should include a brief overview of the company
itself, and links to additional information on the corporation’s products,
management, financial status that would be of interest to investors. You website
should consider the principles of good website design that were discussed in class,
effectively using both textual and graphical information.
An example webpage is included with this document as Appendix A.
Important Reminder
When you post your webpage to the u.arizona.edu server, it will be visible to any user on
the internet. Therefore, you are should NOT include any personally identifiable
information, such as your name, student ID, the class on your webpage. For grading
purposes, the URL for your u.arizona.edu website can be used to determine your identity.
After your ABP-3B grade has been posted to D2L, you can either replace your project
website with anything that meets the University’s the acceptable use policy for personal
web pages (see: http://security.arizona.edu/aup), or simply delete your index.html file to
remove your web presence entirely.
IMPORTANT NOTE
Examples shown in this document should ONLY be used as a guideline for the graphical
style expected for the task. You should refer to the guidelines for information about
the content required in the figures and tables may differ from prior assignments.
Applied Business Project 3B Guidelines
Getting Background Information on Company
For this project, you MUST use the company listed in your D2L grade book item
as your “ABP Company Ticker and Name” (the company you were assigned to use for
Applied Business Project 1).
Since you’ve already worked with this company for ABP-1, you should already be
familiar with how to locate information about your assigned company using Google
Finance, your company’s official website, or other online sources. As with any
assignment, be sure to include proper attribution (citations) for any material you
copy from a published source (printed or online). The citation for an image can
simply be the URL you got it from posted below the image and the date accessed, for
example: (Source: http://www.google.com/finance Access on 02/06/2017)
Design Requirements
Your website must be developed using a web-development tool, such as Adobe
Dreamweaver. Adobe Dreamweaver is available at no cost to MIS 111 students as
part of the Adobe Creative Cloud license.
IMPORTANT NOTE: You are NOT allowed to use products such as Microsoft
Word or Publisher as your web development tool on this assignment. Also, if you
use Apple iWeb, you cannot access image tags and will need to edit the source code
to receive full credit for the assignment.
IMPORTANT NOTE: Your website for Applied Business Project 3B MUST be hosted
on the University of Arizona’s u.arizona.edu server if you want to receive Extra
Credit. You may not use another university server, a third party hosting server (e.g.,
GoDaddy) or Apple/Mac hosted webpage server.
Personal Privacy When Designing Your Website
You should not include any personally identifiable information, such as your student
ID, your name, or the class, as part of the title tag, copyright statement, or website
content. For grading purposes, the URL for your u.arizona.edu website can be used
to determine your identity.
Your one-page informational website must include all of the following elements
(see the ABP-3B sample webpage included in this handout for an example of an
acceptable format):
In your own words, you will include brief descriptions of your company as
well as three sections on Products, Management, and Financials. Be sure to
include specific information about your company, its principal products, its
leadership, and information about its financial performance. These sections
should be written in your own words. Do NOT copy descriptions or other
information directly from your company’s website.
Applied Business Project 3B Guidelines
Each major section (i.e., products, management, and financials) must contain
an image related to the section. As with any material taken from another
source, be sure to include source attribution (citation) for each image.
Note: Y our images MUST be uploaded to the u.arizona.edu server public_html
directory to be displayed on your webpage. You will NOT receive credit for an image
that is an html link to an image on another webpage. In other words, the “src”
attribute used with your tag should only contain a filename, not a directory
path or URL to another website (see below).
Each image on your webpage (i.e., photos, logos, etc.) MUST also include an
“alt” (alternate description) attribute that describes the image in a narrative
form for use by accessibility readers (see below)
Your web page must include a “Title” tag in the
webpage in the form: “Corporate Profile for
(
Your webpage should also include the following formal copyright notice
at the bottom of your webpage,
Applied Business Project 3B Guidelines
“Design copyright 2017 by website designer. All other registered trademarks or
trademarks are property of their respective owners.”
For an example of the location and style of a copyright notice, see the University
of Arizona’s homepage (see http://www.arizona.edu). Do NOT include your
name, Student ID or any other personally identifiable information in the
copyright, since your webpage is a public website.
Your website must also include an “icon” for your website that will be
displayed to the left of your URL in the address bar in your web browser
(i.e., Internet Explorer, Netscape, or Foxfire). See the MIS homepage for an
example of using the icon shown on the left.
Detailed instructions for creating an icon are included in Appendix B available at the
end of this handout.
Report Requirements
As shown in the report template, your TurnItIn.com report must include the following
information about your website:
Section 1: Website hosting and design
Your website’s URL (e.g., http://www.u.arizona.edu/~wtn ).
The web development tool used to develop your website (e.g., Adobe
DreamWeaver, or some other acceptable tool).
Section 2: Application of Information Systems
Based on your understanding of your company’s products, services, industry, and
business, write a 150 word discussion (range: 125 – 175 words) in your own
words describing one or more areas within your company that the use of information
systems provides a strategic advantage. When implemented and used appropriately,
information systems are strategic assets. They enable organizations and their people
to be reliable, unified, agile, and responsive.
Applied Business Project 3B Guidelines
For this section, look at your firm critically, and select one or two aspects of your
company where information systems serve a central role or enable a business
function that is central to your company’s success. For example, Wal-Mart is a
distribution company built around excellence in supply chain management, while a
firm such as the Bank of America excels in customer relationship management and
financial accounting, or a construction company may gain a competitive advantage
through the use of project management excellence.
This question is not asking what your company does, but rather how they
outperform their competitors using information systems.
Section 3: Web-based Marketing Strategy
Along with a good corporate website, a company needs a good marketing plan to drive
traffic (customers, generally) to the website.
For this section, assume you are a marketing executive for your company, and you
have been asked to select 3 (three) Google Adwords (words or phrases) to use as part
of your company’s marketing campaign for one of the products mentioned on the
website you developed for your ABP-3B project.
Along with identifying the specific product you are using as your model for the
marketing campaign, for each adword (word or phrase) you select, provide the
following information about the adword:
a) What is the adword (word or phrase) you selected?
b) Write a 50 word discussion (range: 35-65 words) in your own words about
the strategy and value proposition of those terms for a marketing campaign.
In other words, why do you think these terms will be effective in driving
customer to your website when they are entered?
c) As a competitive analysis, type your adword (word or phrase) into Google.
Briefly describe the search results. Did the products or services (either from
your company or your company’s competitors) returned by your search relate
to the product you selected? Be sure to include the URLs to the top two (2)
organic (non-sponsored, non-paid) results in your report.
To help you understand Google Adwords and approaches you might use to find
effective adwords for your product, refer to the following webpages:
http://www.google.com/adwords/
http://support.google.com/adwords/answer/2453981?hl=en
Section 4: your “index.html” source code
For this section, simply cut-and-paste the entire html source code from the
index.html file you created that you uploaded to the u.arizona.edu server for ABP-3B
into your ABP-3B project report (i.e., the report template)..
Applied Business Project 3B Guidelines
To obtain the HTML source code, display your webpage in a browser, use the “View
Source” option, and the cut and past the HTML source code into your report. You
should include the entire HTML source code for your website, including the all of
the HTML code, that is, both the and sections.
You only need to include the HTML source code in your report. You do not need to
include copies of any other graphics files, such as your images and icon.
Applied Business Project 3B Guidelines
Required Deliverables
Business Report Submit your word report (based on the template provided) in
the ABP-3B folder on D2L. You are STRONGLY encouraged to use the provided
template, as it includes the required e-tegrity statement, section headers, and other
formatting. If you elect not to use the template, you are still responsible for all of
these required elements of your report.
You must submit your report as a PDF file. Other formats, such as MS Word, Mac
Pages, or OpenOffice (.odf) are not acceptable.
Website Your personal (i.e., linked to your UANetID) website on u.arizona.edu will
also be evaluated. Your personal website must open directly when your standard
University URL is typed into the address line of your browser in the form of
www.u.arizona.edu/~
IMPORTANT NOTE: Do NOT modify your web site in any way after you have
submitted your project for grading on D2L until your grades is posted.
Citing Sources
As a reminder, you should always cite the source of any data you get online (narrative
information or financial performance information) whether you use it in a traditional
report or an online webpage. The format for this is the URL and the date. Although it
does not follow the requirements for style sheets used on formal paper (i.e., MLA, APA,
etc.), for this project you may use the root URL. Note that citations for online sources
MUST include the access date, so a citation for a reference to your company’s
financial information located at http://www.google.com/finance would be:
(Source: http://www.google.com/finance Access on 02/06/2017)
Extra Credit Submission Deadline: Thursday, April 20
th
No-Penalty Submission Deadline: Saturday, April 22
nd
Applied Business Project 3B Guidelines
Appendix A – Sample Webpage
Title Directive
URL with Icon
Company Logo
Header
Descriptive Information
Table with 3 sections
– Products
– Management
– Financial
Images with Alt Tags
Image credits
Descriptiv
e Text
fields
Hyperlinks to web
content
Copyright notice
Applied Business Project 3B Guidelines
Appendix B – How to Create a Website Icon
Create your icon
Option 1: Create an Icon from an Existing Image
Use the website http://www.html-kit.com/favicon to convert an image into
an icon file. After creating the image, your icon and other useful files can
be downloaded to your computer in a zip file.
Option 2: Create Your Own Image for an Icon
You can create an icon using MS Paint (for most MS Windows systems,
MS Paint is available under Start, All Programs, Accessories) or by using
another image editing program to create a 32 by 32 bit-mapped image file
(e.g., gif, jpg, etc.). Then, use the website http://www.html-kit.com/favicon
to convert and download the icon file, as discussed above.
Add your icon to your website
1) Your icon file will be downloaded as a “Zip” (compressed) file. Open the
“zip” file created by favicon, and select the “.ico” file (in most cases, this
file will be named “favicon.ico”). For additional information on this
process, please check the “ReadMe.txt” included in the zip file.
2) Using Expression Web (or another web authoring tool of your choice), edit
your index.html file and display the source code of your website.
3) Inside the “head” section (between the and the tags),
insert the following link tag for adding an icon, as shown below. If you use
the default names, your link tag should appear as follows:
Sample Web Page
…
Applied Business Project 3B Guidelines
(Creating icons for websites, continued)
4) Save your web page to your local computer.
5) Upload both your modified index.html webpage (with the added link tag)
and your icon file (favicon.ico) to your public_html directory
6) Open your webpage in your browser and refresh your web site. Your icon
should be displayed to the left of your web site URL in the address bar.
IMPORTANT NOTE: Since some web browsers cache the URLs to recently
visited websites in the history (include any associated icons), to see your icon
displayed, you may need to clear your browser’s history or just use another
browser or computer. For example, in IE, you can clear your browser’s history
in the “Internet Option” menu:
Applied Business Project 3B Guidelines
Appendix C – Editing and Resizing Images – Strictly FYI
Image Sizes for Web Sites
When posting images to the web, they typically need to be made smaller so they will
load faster and not waste internet bandwidth. Many websites that allow you to upload
pictures (e.g.: Facebook) do this automatically. Web professionals also do it as a
matter of course. If an image is uploaded that is too large, it will download very slowly,
which can be very frustrating to the users and transmits unnecessary data (a typical
phone camera can now take a picture suitable for printing, which is a higher
resolution than a 4K Television screen, much less most device screens).
While the img tags in HTML allow the web developer to specify the size of the image
as presented to the user, ideally the image has been resized with software to that size.
If a web developer specifies a size larger than the actual image is may appear fuzzy or
pixilated. If the web developer specifies a size small, the website is downloading
unnecessary data which is particularly problematic for users on cell phones or with a
fixed data allocation.
If you ever want to resize images from
your phone or camera, you need to use
a tool to do it with. There are many
excellent professional programs
available to professionals, but
generally they are not free. One free
tool with a lot of capability is irfanview,
http://www.irfanview.com/.
I recommend the 64 bit download
which is from the publisher the 32 bit
download sites may have bundled in
additional adware you find undesirable.
It is both an excellent image viewer and has an excellent capability to resize images
by resampling them (the best way to avoid pixilation and maintain image quality).
While this is NOT required for ABP-3B, it is something you should be aware of if you
are developing other websites in the future.
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