A fashion Range Planning Report
Unit: Supplying the fashion product
Chosen Company: French Connection
This unit will examine the breadth and complexity of a modern fashion supply chain and its relevance within international fashion businesses. The unit builds on the foundation provided in Stage 1 to review and demonstrate the theoretical and practical approaches of roles and processes involved in the research, creation, sourcing and delivery of a profitable and balanced fashion product offer that is relevant to the demands of the consumer.
This unit is assessed holistically (100% of the unit).
• A report (3000 words).
ASSESSMENT AND PROJECT BRIEF
By any measure the fashion industry is large and complex with different business models competing to capture consumer loyalty and their custom. Fundamental to the relationship between consumer and fashion business is the research, creation, sourcing and delivery of a profitable and balanced fashion product offer that accurately reflects current trends, culture and target consumers. The successful delivery of such an offer in turn is reliant on a business supply chain – the co-ordination of the functions that together deliver superior product offers at the lowest possible cost to the consumer.
Central to the fashion supply chain is the buying and merchandising function and the breadth of activities that it undertakes in successfully delivering this requirement is explored in this assessment. Using knowledge gained through a combination of lectures, seminars, workshops and self directed research you will research and create a fashion range plan and write a supporting 3000 word (word tolerance 10%), Harvard referenced report to justify your range plan and discuss the key decision points that led to its creation.
The brief, research approach and report structure is laid out below in three sections
1. You should create an ethically inspired Spring/Summer 2014 capsule collection range plan suitable for the brand of your choice that reflects the following brief:
a. The capsule collection should comprise 12 options
b. The collection will be ranged in 5 stores
c. Be available in store from 1st February 2014
d. Achieve an average intake margin % of 65%
e. Identifies the open to buy (OTB) required to buy the range
The creation of the range plan must be derived from the following research approach and presented within the report or appendices.
1. A detailed target customer profile for the brand
2. A review of relevant trend analysis for Spring/Summer 2014
3. A comparative shop report of your chosen brand and their direct competitors to include
a. Product category split
b. Fashionability mixes
c. Price points by product type
d. Average units on display by product type
e. Sizes available by product type
f. Country of origin by product type
g. Fabrications used by product type
Following the research undertaken you will have to justify your range plan assumptions that led you to the finalised range plan presented in the report. These should be:
1. Options ranged
2. Fabrications used
3. Supplier sourcing approach
4. Fashionability mix
5. Price architecture
6. Product lifecycle
7. Rate of sale
8. Sell through rate %
Guide report structure
The report should be written and structured to introduce the brand, explain and justify the range plan you have created and discuss the buying and merchandising role within the supply of fashion product to consumers
Title page (not included in the word count): state name, course, unit, report title, number of words, date submitted, unit leader
Executive summary (not included in the word count): a brief review of the project, its context, research methods and recommendations (maximum 300 words)
Table of contents with numbered report sections and page numbers (not included in the word count)
A summary introduction to the brand (suggested word count 500 words)
Suggested to include:
• A summary brand profile
• 4Ps marketing mix and/or SWOT analysis
> This part is done by me already
An introduction to the capsule collection (suggested word count 900 words)
Required to include:
• An introductory summary of the finalised range plan
• Your completed range plan using the template available from Moodle
• Option, fashionability and country of origin mix analysis
o By unit buy mix
o By selling value mix
• Suggestions for size ratios and initial allocation quantities
A discussion of the roles of buyers and merchandisers within a fashion business and how each one contributes to the planning, creation and finalisation of the range plan (suggested word count 1500 words)
• A review of their roles and responsibilities and direct inputs into the planning of a product range
• Use of the completed range plan to highlight examples of the roles and their activities and decision points
• Their relationship with other internal and external functions within the fashion supply chain
Report summary (suggested word count 100 words)
UAL Harvard referencing style bibliography (not included in the word count)
A more detailed instruction of each part of the report will be uploaded,
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