Applying Economics for health care managers
1.Lee, R. H. (2009). Economics for health care managers (2nd ed.). Chicago, IL: Health Care Administration Press
a. Chapter 16: Regulation
b. Chapter 17: Strategic Behavior
2.Applying Game Theory to Strategy
Imagine that you own a pharmacy in your area. One of your competitors launches a “We will not be undersold” campaign, which promises consumers 150 % of any difference between its prices
and the advertised prices of other pharmacies. Evaluate the social issues in your community as well as the economic culture that is influencing this type of pricing competition. Develop and
describe a microeconomic model that is responsive to the service demands of your market. Based on your conclusions, how would you react to this situation and with what business strategy
would you approach this? How might you apply game theory to the creation of your strategy?
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