You will be writing about the Consumer Purchase Decision component of a Marketing Plan. Put yourself in the position of marketing manager for the restaurant organization.
?Identify your customers – include all demographic and lifestyle information.
?Identify location of customers (local, regional, national or international).
?Identify factors in customer selection of the products/services and brands, including remittances.
?Identify/estimate the size of the total market
?Identify market trends, including information about market studies and test marketing.
?List factors that affect purchasing such as: 1) seasons, 2) obsolescence, 3) tax considerations, 4) price, availability, service, 5) emotional considerations, and 6) all other factors.
?Will promotional activities be concentrated in specific markets?
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