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Case study

Case study
Part A)
a) What is the MDP? (Management decision problem)
b) What is the MRP? (Management research problem)
MDP & MRP should be related
Part 2)
Describe the program of QUALITATIVE research that you would conduct for the company of this case to help explore consumer attitude towards the company including the followings:
a) Your research objectives components: in the form of relevant market research questions(write 3 or 4 bullet points with the explanation of what you are going to achieve for each bullet
point:150 world)
b)Target population: The people you would need to talk to – give reasons for your choice.(100 world)
c) The research method that you would choice with your justification(130 world)
d) The sampling method and sample size for this qualitative exercise with the justification(120 world)
Part 3):
Design a programme of QUANTITATIVE research to assess the market potential for this new product.
Your answer should include:
a) A description of the target group you would survey – give reasons for your choice, and outline any particular problems you might have in recruiting certain types of people for your research.
(150 world)
b) The method you would use to conduct your research, with justification for your choice ( 140 world)
C)The sampling method and sample size for this quantitative exercise. Justify your choice.(120 world)
Part 4)
Design a brief questionnaire (no more than 15 questions) to help you obtain the information your clients require for the QUANTITATIVE survey
that you have described above. Your questionnaire must include at least one of each of the following question
a) Open-ended question
b) Multiple-choice question
c) Dichotomous question
d) Likert scale
Label your questions as open ended, multiple choice, dichotomous or Likert
scale, to demonstrate that you have used one of each of the above types in
your questionnaire. Marks will be given for appropriate use of each question type (and for correct labelling of one example of each question type) and for overall questionnaire design(no world

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