components of a Marketing Plan
Executive Summary (A summary of the plan’s highlights and objectives)
Market Analysis
Organization and Products/Services Overview
SWOT Analysis
Customers (Customer demographics and needs)
Environmental Analysis
Macro-environmental factors (how economic, sociological, technological, legal, and political factors may affect the marketing plan.)
Micro-environmental factors (how customers, competitors, distribution channels, and suppliers may affect the marketing plan.)
Marketing Goals and Strategies (A discussion of overall goals and strategies)
Marketing goals (including short-term and long-term goals)
Financial goals (including short-term and long-term goals)
Marketing mix
Monitor and Control
Implementation (A discussion of methods of executing, monitoring, and evaluating the plan.)
Contingency plan (if any)
Writing the Final Paper
Must be ten to fifteen double-spaced pages in length and formatted according to APA style as outlined in the approved APA style guide.
Must include a cover page that includes:
Must include an introductory paragraph with a succinct thesis statement.
Must address the topic of the paper with critical thought.
Must conclude with a restatement of the thesis and a conclusion paragraph.
Must use at least ten scholarly sources that were published within the past five years.
Must document all sources in APA style.
Must include, on the final page, a Reference Page
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