1. choice of country
2. 3 countries – pick one
3. analysis – internal(commercial risk bank)-external factors(micro environment, porters five forces——macro environment -pastel
analysis and comparing 3 cities
retail marketing plan
1 where are you
internal(sw)external analysis (micro macro (0t)choice of country
2 marketing objectives -customers
3 objectives —2 years
objective should written by ourselves don’t search online
– market entry
5 marketing happen implementation
-market budget(30% of revenue
-contigacy plan(plan b)(10%)
6 monitor and control
digital media /print media ;
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