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Creating shared value

Creating shared value
Michael Porter and Mark R. Kramer (2011) ‘Creating shared value: How to reinvent capitalism and unleash a wave of innovation and growth’, Harvard Business Review, January-February, p 63-77
You are expected to critically analyse the following article using 15-20 authoritative references.
Michael Porter and Mark R. Kramer (2011) ‘Creating shared value: How to reinvent capitalism and unleash a wave of innovation and growth’, Harvard Business Review, January-February, p 63-77 (article also on LMS website)
Introduction about the role of sustainability in Management (relate it to the journal article to explain the aim of the essay and use a few references)
Identify at least 5 key points from the journal article
Discuss each key point in order by using good sources of reference (journal, books, other articles..,etc.)
Critically assess the points as made in the journal article. Whenever you give your opinion, support them using references
Conclusion: The future? Improvement? Did the journal article hit the target, could it have been improved, what more could have been said, etc…
Marking criteria:
Ability to identify and present main points (4-5) in the journal article: 15%
Analysis and discussion: 25%
Correct use of research and references: 25%
Overall Analysis & Discussion relating to sustainability in Management: 25%
Professional Presentation and English
Expression: 10 %

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