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Culture of Southwest Airlines

Culture of Southwest Airlines
Please research articles and answer the questions below with theories from the textbook. Please be sure to cite your references in the text. Please follow the format below and add a works cited page for any reference materials.
1. Culture
a. Define organization culture according to the text.
b. Describe Southwest’s culture and how it impacts employee performance.
c. Review Southwest’s performance measurements and how they are impacted by the culture.
2. Personality
a. Discuss the CEO of Southwest, Gary Kelly’s, personality type based on the Big Five Personality Dimensions in the textbook. Please define each dimension and provide examples of how Gary Kelly exhibits each of the dimensions.
b. Determine if Gary Kelly is a Type A or Type B personality type based on the text, define Type A / B and provide examples.
c. How does Gary Kelly’s personality impact the culture of Southwest?
3. Emotional Intelligence
a. Please define emotional intelligence according to the text.
b. In your opinion does Gary Kelly demonstrate emotional intelligence and how does it positively or negatively impact Southwest’s culture, employee satisfaction and customer satisfaction? Please provide examples.
Please be sure to define any term, concepts, and theories from the text and then provide examples.
The Introduction should include a brief overview and explain how the paper is organized.
Question – (state the question or state it as a problem statement)
(repeat the question/answer format for each question in the case) You should include references to the text material and theories in your answer. You should discuss how your answer/opinion relates to the text and class discussions.

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