Develop a Marketing Plan
Using the supplied Marketing Plan template (see interact) and after reflecting on the models and material in Kotler (esp. Sonic Appendix A1 ), develop a concise Marketing Plan for a new product or service your organisation might launch (or an organisation you aspire to develop a plan for) and a brief presentation to engage key decision makers.
Using the template, ensure you include a situational analysis. Using your results, choose a specific and well identified target market (be extremely focused in this) and develop goals for the target market.
Based on the goals you need to achieve with the target market, develop a comprehensive marketing mix utilising the 7 P’s (Product/Service, Price/Value, Place/Distribution, People, Process, Physical Evidence and Promotion or communication
plan) to communicate ONLY to the identified target market. For the purposes of this report please feel free to make whatever assumptions you need under the financials/budget heading to make the report complete.
This Marketing Plan can be presented as a traditional well sign-posted report or as a blog, video, or other presentation with your voice over commentary. If you are choosing a media other than the traditional written report, you will need to develop an engaging/interesting/compelling presentation aimed at an internal audience.
Your presentation will need to communicate key points of your plan and to engage them with your mission. You will still need to show evidence of academic research and how you have covered all aspects of the assignment even though they may not be in your presentation as such – this could be a separate appendix of detail inc a bibliography – this should be sent as a separate word document or .pdf via Turnitin along with your presentation.
Here is a list of software that you could consider using to create your presentation;
Blog sites, Storify and more
PowerPoint (with voice over)
Windows Movie Maker (for PC users)
iMovie (for Apple users)
Prezi – www.prezi.com (free online)
You Send it – www.yousendit.com – This provides you with some web space for your publication.
You will need to submit a cover sheet to Turnitin, detailing your submission information as well as a link to the content and the assignment.
Presentations should be a maximum of 10 minutes or 10 slides.
More detail supplied in our 3rd Adobe Connect online meeting
Presentation
The plan should be presented by following the template outlined above.
Marketing requires elements of creativity to be effective, with this report, utlising the Strategic Marketing Template (see interact) you will be guided on a clear and simple structure which captures the essence of marketing information and action. In addition, think carefully about the type and style of presentation your organisation and marker might expect and utilise the resources you have available to meet that need.
Clearly the presentation requires you to go beyond traditional academic writing to make and communicated your case – think how this can be best acheived. Contact your lecturer if you have any questions.
ORDER THIS ESSAY HERE NOW AND GET A DISCOUNT !!!
Our Service Charter
-
Excellent Quality / 100% Plagiarism-Free
We employ a number of measures to ensure top quality essays. The papers go through a system of quality control prior to delivery. We run plagiarism checks on each paper to ensure that they will be 100% plagiarism-free. So, only clean copies hit customers’ emails. We also never resell the papers completed by our writers. So, once it is checked using a plagiarism checker, the paper will be unique. Speaking of the academic writing standards, we will stick to the assignment brief given by the customer and assign the perfect writer. By saying “the perfect writer” we mean the one having an academic degree in the customer’s study field and positive feedback from other customers. -
Free Revisions
We keep the quality bar of all papers high. But in case you need some extra brilliance to the paper, here’s what to do. First of all, you can choose a top writer. It means that we will assign an expert with a degree in your subject. And secondly, you can rely on our editing services. Our editors will revise your papers, checking whether or not they comply with high standards of academic writing. In addition, editing entails adjusting content if it’s off the topic, adding more sources, refining the language style, and making sure the referencing style is followed. -
Confidentiality / 100% No Disclosure
We make sure that clients’ personal data remains confidential and is not exploited for any purposes beyond those related to our services. We only ask you to provide us with the information that is required to produce the paper according to your writing needs. Please note that the payment info is protected as well. Feel free to refer to the support team for more information about our payment methods. The fact that you used our service is kept secret due to the advanced security standards. So, you can be sure that no one will find out that you got a paper from our writing service. -
Money Back Guarantee
If the writer doesn’t address all the questions on your assignment brief or the delivered paper appears to be off the topic, you can ask for a refund. Or, if it is applicable, you can opt in for free revision within 14-30 days, depending on your paper’s length. The revision or refund request should be sent within 14 days after delivery. The customer gets 100% money-back in case they haven't downloaded the paper. All approved refunds will be returned to the customer’s credit card or Bonus Balance in a form of store credit. Take a note that we will send an extra compensation if the customers goes with a store credit. -
24/7 Customer Support
We have a support team working 24/7 ready to give your issue concerning the order their immediate attention. If you have any questions about the ordering process, communication with the writer, payment options, feel free to join live chat. Be sure to get a fast response. They can also give you the exact price quote, taking into account the timing, desired academic level of the paper, and the number of pages.