100% Original, Plagiarism Free, Tailored to your instructions

Order Now!

E-marketing plan for Aljarafe Restaurant

E-marketing plan for Aljarafe Restaurant
Project description
Taking on the role of an E-Marketing consultant, develop an e-marketing plan for the brand developed in
Part A of the module. The e-marketing plan must consist of: Synopsis of Brand
Within the appendix they should include:
Explanation of product/service; positioning of the brand within selected segment ; who they are
targeting; key features of the brand that adds value; This should be 1 A4 paper max 2 pages.
Detailed situation review of the competitive brand, including their environment (macro-factors,
competitors, customers, online marketplace):
Brief definition of internet marketing and identification of characteristics.
Situation review of competitive brand: discuss their findings here – find models that help them
summarise or articulate but keep their working to an Appendix where credit will be given for working.
e.g. Macro –environment should include political, legal, technology, consumer use/online
demographics/society factors, consumer adoption e-consumer behavior – only use information that is
relevant to the sector and brand e.g. does the impact of growth in mobile impact upon sector? discuss
potential for growth; Gartner Hype Curve/ mobile stats?
Perhaps focus on 2 areas e.g. consumer use / consumer behavior and technology?
Note: do not explain what phrases/stats/models mean – rather explain which ones are more relevant and
discuss the importance of them within the sector.
Ref/Papers may include: Taps and Hughes (2004); Harridge-March (2004); Constantinides and Fountain
(2008); Dennis et al. (2009); Close and Kukar-Kinney (2010)
A critique of a key competitors current strategy/campaign?. What has been their response to their
marketplace? An evaluation of their current initiatives. What are they doing, how well are they
Strategic objectives that they are trying to achieve? Review of competitive brand: their positioning in
the marketplace, target consumers, brand positioning, business/revenue model adopted; key e-
marketing activities (consider the 8ps) is there focus on social media, developing customer
relationships, offering brand extension?
e.g. within the report summary tables / figures with detailed working in an appendix
– What has been their response to their marketplace? :- select and reference one or more strategy
models to highlight this e.g. Ansoff’s growth matrix, balanced scorecard, target market model etc.
An evaluation of their current initiatives. What are they doing, how well are they performing? reference
can be made to an Appendix but highlight through some kind of summary table that shows how you
assessed performance as much as the results you found – Can you assess performance stats or is there
market data available e.g. mintel reports? Government stats or online reports?

Our Service Charter

  1. Excellent Quality / 100% Plagiarism-Free

    We employ a number of measures to ensure top quality essays. The papers go through a system of quality control prior to delivery. We run plagiarism checks on each paper to ensure that they will be 100% plagiarism-free. So, only clean copies hit customers’ emails. We also never resell the papers completed by our writers. So, once it is checked using a plagiarism checker, the paper will be unique. Speaking of the academic writing standards, we will stick to the assignment brief given by the customer and assign the perfect writer. By saying “the perfect writer” we mean the one having an academic degree in the customer’s study field and positive feedback from other customers.
  2. Free Revisions

    We keep the quality bar of all papers high. But in case you need some extra brilliance to the paper, here’s what to do. First of all, you can choose a top writer. It means that we will assign an expert with a degree in your subject. And secondly, you can rely on our editing services. Our editors will revise your papers, checking whether or not they comply with high standards of academic writing. In addition, editing entails adjusting content if it’s off the topic, adding more sources, refining the language style, and making sure the referencing style is followed.
  3. Confidentiality / 100% No Disclosure

    We make sure that clients’ personal data remains confidential and is not exploited for any purposes beyond those related to our services. We only ask you to provide us with the information that is required to produce the paper according to your writing needs. Please note that the payment info is protected as well. Feel free to refer to the support team for more information about our payment methods. The fact that you used our service is kept secret due to the advanced security standards. So, you can be sure that no one will find out that you got a paper from our writing service.
  4. Money Back Guarantee

    If the writer doesn’t address all the questions on your assignment brief or the delivered paper appears to be off the topic, you can ask for a refund. Or, if it is applicable, you can opt in for free revision within 14-30 days, depending on your paper’s length. The revision or refund request should be sent within 14 days after delivery. The customer gets 100% money-back in case they haven't downloaded the paper. All approved refunds will be returned to the customer’s credit card or Bonus Balance in a form of store credit. Take a note that we will send an extra compensation if the customers goes with a store credit.
  5. 24/7 Customer Support

    We have a support team working 24/7 ready to give your issue concerning the order their immediate attention. If you have any questions about the ordering process, communication with the writer, payment options, feel free to join live chat. Be sure to get a fast response. They can also give you the exact price quote, taking into account the timing, desired academic level of the paper, and the number of pages.

Excellent Quality
Zero Plagiarism
Expert Writers

Instant Quote

Single spaced
approx 275 words per page
Urgency (Less urgent, less costly):
Total Cost: NaN

Get 10% Off on your 1st order!