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expanding into the global marketplace

expanding into the global marketplace
Critically examine the reasons why a company of your choice should consider expanding into the global marketplace
Critically examine the reasons why a company of your choice should consider expanding into the global marketplace.
Please ensure that your assignment follows this structure:
A table of contents
A list of figures and/ or list of tables where appropriate
Introduction -(10% – 250 words)
Literature Discussion & Critical Analysis (70% – 2000 words)
Conclusions- -(10% – 250words)
References / Presentation ? 10%
Appendices if appropriate
Module Learning Outcomes to be Assessed:-
Upon successful completion of task(s) the students will be able to:
Understand the context and concepts and interpretation of internationalisation.
Discuss and critically examine the environment of the international firm, particularly the political, social, economic and technological issues facing a prospective international business.
Analyse and evaluate the role of the international firm particularly their strategies and organisational design, behaviour and control systems.
Marking Scheme
Introduction 10% 250 words
An examination of the development and changing nature of the global marketplace.
Literature Review and Critical Analysics 70% 2000 words
The answer will include the use of the environmental scanning techniques and risk analysis techniques used by an international business.
Using analytical techniques discussed in class including the PESTEL SWOT and risk analysis. The student should as a basis of their work aim to analyse the proactive and reactive reasons for a company to make the decision to enter a new market. An examples needs to be used to examine the reasons for entering new markets and a discussion of the impact this decision may have on the following issues:
O search for competitive advantage
O strategic success
O market development and growth of the company
O integration of the functional strategies of the business
O corporate culture of the business
O risk analysis
Conclusion 10% 250 words
Discussion of the business challenges that may prevent the company from sustaining a competitive advantage.
References / Presentation 10%
Total 100% 2500 words
politics-administration dichotomy
Discuss what is meant by the “politics-administration dichotomy.” Is it a realistic description of public bureaucracy? Why or why not?
It is expected that your paper will be of University calibre in all aspects. In addition to the content that demonstrates your ability to conduct and document research and analyse the results, your paper must be properly written and presented. Please note that I may highlight errors in English and composition on the first page of each assignment, and may ask you to review and correct each paper, once it has been graded and returned to you. Certain grade deductions may be applied, if significant errors (or omissions) are evident, in the writing, particularly, in the areas of sentence structure, grammar, syntax, punctuation, word choice or citation (documentation), etc.

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