100% Original, Plagiarism Free, Tailored to your instructions

Order Now!

Gap 360

Gap 360
Project description
Gap 360 is pleased with the progress made to date. The company aim is to become the UK
market leader in gap year travel in terms of customer satisfaction, passenger numbers,
destinations and types of trips offered within 5 years of launch, therefore effectively by
December 2016. They have employed your Direct and Digital Marketing Agency to ensure that
they achieve this. In addition to the other factors, they believe that they will need to grow
bookings to 11,000 per annum by 2016 in order to make this claim. This should include some
repeat bookings which are not yet a major feature because they have only been in existence a
relatively short time. However they believe that the reduction in the duration of many of the
gap year trips creates an opportunity for repeat bookings and are looking to grow repeat sales
to be 10% of total bookings.
A budget of £300,000 has been allocated for 2014, budget for future years is to be agreed
subject to acceptance of the plan.
Your task is to produce a three year marketing communication plan for Gap 360 which will
deliver this aim. Your plan should include:
• 1.A Situation Analysis and summary of the Key Issues facing Gap 360 in their bid to
become UK market leaders (10 marks)
• 2.An overall communication plan covering the period January 2014 to December 2016
with a timeline that includes SMART objectives, forecast bookings for each year and
projected budget requirements for 2015 and 2016. (20 marks)
• 3.Your targeting and data strategy (15 marks)
• 4.A detailed activity plan for 2014 and initial recommendations for 2015 and 2016;
including your test programme and details of the measurements you will put in place
in order to support the claim for being UK market leader. (30 marks)
• 5.Creative proposals outlining what the key messages will be for each segment and how
they will be delivered (10 marks)
• 6.A detailed budget breakdown for 2014 including expenditure, response and return by
media/activity. (15 marks)

Our Service Charter

  1. Excellent Quality / 100% Plagiarism-Free

    We employ a number of measures to ensure top quality essays. The papers go through a system of quality control prior to delivery. We run plagiarism checks on each paper to ensure that they will be 100% plagiarism-free. So, only clean copies hit customers’ emails. We also never resell the papers completed by our writers. So, once it is checked using a plagiarism checker, the paper will be unique. Speaking of the academic writing standards, we will stick to the assignment brief given by the customer and assign the perfect writer. By saying “the perfect writer” we mean the one having an academic degree in the customer’s study field and positive feedback from other customers.
  2. Free Revisions

    We keep the quality bar of all papers high. But in case you need some extra brilliance to the paper, here’s what to do. First of all, you can choose a top writer. It means that we will assign an expert with a degree in your subject. And secondly, you can rely on our editing services. Our editors will revise your papers, checking whether or not they comply with high standards of academic writing. In addition, editing entails adjusting content if it’s off the topic, adding more sources, refining the language style, and making sure the referencing style is followed.
  3. Confidentiality / 100% No Disclosure

    We make sure that clients’ personal data remains confidential and is not exploited for any purposes beyond those related to our services. We only ask you to provide us with the information that is required to produce the paper according to your writing needs. Please note that the payment info is protected as well. Feel free to refer to the support team for more information about our payment methods. The fact that you used our service is kept secret due to the advanced security standards. So, you can be sure that no one will find out that you got a paper from our writing service.
  4. Money Back Guarantee

    If the writer doesn’t address all the questions on your assignment brief or the delivered paper appears to be off the topic, you can ask for a refund. Or, if it is applicable, you can opt in for free revision within 14-30 days, depending on your paper’s length. The revision or refund request should be sent within 14 days after delivery. The customer gets 100% money-back in case they haven't downloaded the paper. All approved refunds will be returned to the customer’s credit card or Bonus Balance in a form of store credit. Take a note that we will send an extra compensation if the customers goes with a store credit.
  5. 24/7 Customer Support

    We have a support team working 24/7 ready to give your issue concerning the order their immediate attention. If you have any questions about the ordering process, communication with the writer, payment options, feel free to join live chat. Be sure to get a fast response. They can also give you the exact price quote, taking into account the timing, desired academic level of the paper, and the number of pages.

Excellent Quality
Zero Plagiarism
Expert Writers

Instant Quote

Single spaced
approx 275 words per page
Urgency (Less urgent, less costly):
Total Cost: NaN

Get 10% Off on your 1st order!