Hots Report analysis
At this moment, I have to explain what’s the Hots and How to do the assignment.
It’s online system to running the hotel operation by group. all information in the system. also I will provide all the materials to you. please read carefully.
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Our group called Champs Elysees at 4 Star hotel.
The HOTS simulation is a team based problem solving exercise, where teams will be working together making decisions throughout the semester. Each team member has a role and function to ensure that your hotel performs well over three ‘years’. This report however is an individual report which demonstrates your understanding of your hotel performance over the three years, and its current situation.
The first part of this report is an analysis of your hotel’s performance based on the decisions/strategies which your team implemented over the last three ‘years’. The second part of the report is a Business Plan for the fourth year. This Business Plan will outline your current environment, and develop strategies to improve your performance (based on your results from the last three years).
1-2 pages overview of report
Approximately a paragraph on each year including financial outcomes
Outline year 4 strategies briefly
Table of contents:
1.0 Introduction – One paragraph outlining the purpose of your report, with a positioning statement (star rating of your hotel).
2.0 Performance and financial analysis
Each of the sub-points below requires 3 year chart followed by analysis (one paragraph per year)
2.1 Total hotel revenue and total hotel net income
2.2 Rooms department revenue and rooms net income
analysis for each year
2.3 Food & beverage departments revenue and food & beverage net income
analysis for each year
2.4 Return on capital employed (ROCE) (plot annual figures only)
2.5 Occupancy, average daily rate (ADR), and REVPAR
2.6 Refurbishment spending and extra facilities built
2.7 Short term and long term stability ratios (plot annual figures only)
2.8 Staff turnover (plot annual figures only)
2.9 Marketing spend and activities
2.10 EMS spend and activities
3.0 Business Plan for Year 4: (based on outcomes of Year 3)
3.1.1 Current strengths and weaknesses of your hotel.
3.1.2 Current opportunities and threats in the market.
Each objective must be clear, achievable, measurable and with a time frame. Four to six objectives are required including both financial and marketing objectives which can presented in point form. Linkage should be made to Year 3 performances.
3.3.1 Corporate/weekday Market (discuss each of the following: Product, promotion and sales, pricing and distribution, as relevant to the corporate market)
3.3.2 Leisure/weekend Market (discuss each of the following: Product, promotion and sales, pricing and distribution, as relevant to the leisure market)
3.3.3 Other market segments…(use a descriptive heading e.g., conference market) (discuss each of the following: Product, promotion and sales, pricing and distribution)
3.3.4 Food and beverage
3.3.5 Staffing and Service quality (Staffing: minimum discussion is pay, training and number of staff based on forecasts. Service quality: strategies to improve service quality providing specific steps)
3.3.6 Physical property condition (current status, building and renovations planned)
4.0 Reference List
Referencing is required for definitions such as ROCE and stability ratios. Each of your points in your SWOT analysis should also be referenced. For those students who are aiming to achieve high marks, referencing is also required in your strategies. If you are unsure of referencing requirements please listen to lecture capture for week 9.
Within the body of your report, if you are referencing for example, the Effect of Advertising report, you would simply insert (HOTS, 2012b). If you then refer to the Conference Feasibility report, it would then be (HOTS, 2012a).
Note: the reports are listed alphabetically in the reference list (not in order of citing in your document).
In your reference list:
HOTS. (2012a). Conference feasibility. HOTS (v7SH): Griffith University.
HOTS. (2012b). Effect of advertising. HOTS (v7SH): Griffith University.
HOTS. (2012c). The national economy. HOTS (v7SH): Griffith University.
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