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Journalism, mass media and communication case analysis

Journalism, mass media and communication case analysis
Project description
When you analyze Janet’s interaction with Rachel, apply the ‘Pinocchio Test’ that was discussed in the Week 5 lecture. How many Pinocchio’s would you award Janet — be sure to explain why using concepts in the text related to ethical communication and other themes that we’ve covered in the course.
“Drivers” of Ethical Communication

Organizational level

Institutionalized values/culture

Regulatory and legal environment

what can be disclosed?
1
“Drivers” of Ethical Communication

Individual level

Personal values

Response to authority

Degree of commitment to
organization
2
Strategic ambiguity

The value of multiple interpretations

Conflict avoidance

Ethical issues

where do you draw
the line?
3
What is a Crisis?
According to Laurence Barton, A crisis is any
“major, unpredictable event that has
potentially negative results.
The event and its aftermath may significantly
damage an organization and its employees,
products, services, financial condition, and
reputation.”
4
Steps in Crisis Communication Planning
1.
Secure commitment from top management to be open and
honest during crises.
2.
Establish a crisis communication team.

Have a diverse set of members in terms of experience,
expertise, and culture.

Make sure that your team has representatives to cover both
internal and external constituencies and interested parties.
3.
Brainstorm potential crises

Try to think of all potential internal and external crises.

Categories to evaluate crises include economic,
informational, physical, human resources, reputational,
psychopathic acts, and natural disasters.
5
Steps to Crisis Communication Planning
4.
Identify stakeholders and prepare appropriate
messages.
5.
Choose methods for communicating messages.
6.
Choose the best sequence for disseminating
messages.

Start with those most directly affected and
internal stakeholders
6
Recap

Nuance case

Rando
team project
7
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