Marketing Analysis (Target Practice)
Learning Outcome 2 Pass criteria covered
Be able to use the concepts of 2.1 Show macro and micro environment
segmentation, targeting and positioning factors which influence marketing
decisions
2.2 Select a marketing strategy for the
Selected product or service
Learning Outcome 3
Understanding the individual elements 3.1 Explain how you think the selected
of the extended marketing mix product was developed to sustain
competitive advantage
3.2 Explain how distribution of the
selected product was arranged to
provide customer experience
3.3 Explain how you think the prices
were set to reflect the organizations
objectives and market conditions
3.4 Illustrate how promotional activity
was implemented to achieve marketing
objectives
Grading Descriptors Grading Criteria
Merit Pass criteria have been met plus:
M2- Select and apply appropriate A range of methods and techniques have
methods or technique been applied to the report
M3- Present and communicate The appropriate structure and approach
appropriate findings have been used in a logical and coherent
way
Distinction
D1- Use critical reflection to evaluate 1.1 Conclusions have been at through
own work and justify valid conclusions synthesis of ideas and have been justified
1.2 Self-criticism has taken place and
realistic improvements have been proposed
Summary of tasks:
Based on the product or service you chose in the first assignment you will create a SWOT analysis that will help you show the macro and micro environmental factors. You will also choose one of the marketing strategies learnt in class and apply it to the product according to the previous mentioned analysis.
Based on the chosen marketing strategy you will create a report explaining product development, lacing (distribution), price and how you would promote the product.
Below are closer specifications as to how to answer the ‘pass criteria’ points so that they relate to your product:
For 2.1- Give specific macro and micro environmental factors based on the SWOT analysis.
For 2.2- Choose a marketing strategy based on the macro and micro environments.
For 3.1- Explain how the product was developed and if it sustains a competitive advantage in the market and explain what you would change and why.
For 3.2- Show and explain how the distribution of the product is arranged to satisfy the customer.
For 3.3- Explain if the prices of your product/service are set to reflect the business’ ovjective and market condition.
For 3.4- Show how promotional activity is integrated to achieve the marketing objectives of your product/service.
Required work and format:
• To justify your opinion and answers, you MUST state SPECIFIC DETAILS from the SWOT analysis you have created.
• There is no black and white answers to your analysis, therefore always justify your answers based on the SWOT and the targeting strategy you have choosen.
• State at least 5 sources you based your work on. All sources of information must be referenced correctly using the Harvard referencing style (you can get help from the book Cite them Right).
ORDER THIS ESSAY HERE NOW AND GET A DISCOUNT !!!
Our Service Charter
-
Excellent Quality / 100% Plagiarism-Free
We employ a number of measures to ensure top quality essays. The papers go through a system of quality control prior to delivery. We run plagiarism checks on each paper to ensure that they will be 100% plagiarism-free. So, only clean copies hit customers’ emails. We also never resell the papers completed by our writers. So, once it is checked using a plagiarism checker, the paper will be unique. Speaking of the academic writing standards, we will stick to the assignment brief given by the customer and assign the perfect writer. By saying “the perfect writer” we mean the one having an academic degree in the customer’s study field and positive feedback from other customers. -
Free Revisions
We keep the quality bar of all papers high. But in case you need some extra brilliance to the paper, here’s what to do. First of all, you can choose a top writer. It means that we will assign an expert with a degree in your subject. And secondly, you can rely on our editing services. Our editors will revise your papers, checking whether or not they comply with high standards of academic writing. In addition, editing entails adjusting content if it’s off the topic, adding more sources, refining the language style, and making sure the referencing style is followed. -
Confidentiality / 100% No Disclosure
We make sure that clients’ personal data remains confidential and is not exploited for any purposes beyond those related to our services. We only ask you to provide us with the information that is required to produce the paper according to your writing needs. Please note that the payment info is protected as well. Feel free to refer to the support team for more information about our payment methods. The fact that you used our service is kept secret due to the advanced security standards. So, you can be sure that no one will find out that you got a paper from our writing service. -
Money Back Guarantee
If the writer doesn’t address all the questions on your assignment brief or the delivered paper appears to be off the topic, you can ask for a refund. Or, if it is applicable, you can opt in for free revision within 14-30 days, depending on your paper’s length. The revision or refund request should be sent within 14 days after delivery. The customer gets 100% money-back in case they haven't downloaded the paper. All approved refunds will be returned to the customer’s credit card or Bonus Balance in a form of store credit. Take a note that we will send an extra compensation if the customers goes with a store credit. -
24/7 Customer Support
We have a support team working 24/7 ready to give your issue concerning the order their immediate attention. If you have any questions about the ordering process, communication with the writer, payment options, feel free to join live chat. Be sure to get a fast response. They can also give you the exact price quote, taking into account the timing, desired academic level of the paper, and the number of pages.