Marketing Analysis (Target Practice)
Learning Outcome 2 Pass criteria covered
Be able to use the concepts of 2.1 Show macro and micro environment
segmentation, targeting and positioning factors which influence marketing
2.2 Select a marketing strategy for the
Selected product or service
Learning Outcome 3
Understanding the individual elements 3.1 Explain how you think the selected
of the extended marketing mix product was developed to sustain
3.2 Explain how distribution of the
selected product was arranged to
provide customer experience
3.3 Explain how you think the prices
were set to reflect the organizations
objectives and market conditions
3.4 Illustrate how promotional activity
was implemented to achieve marketing
Grading Descriptors Grading Criteria
Merit Pass criteria have been met plus:
M2- Select and apply appropriate A range of methods and techniques have
methods or technique been applied to the report
M3- Present and communicate The appropriate structure and approach
appropriate findings have been used in a logical and coherent
D1- Use critical reflection to evaluate 1.1 Conclusions have been at through
own work and justify valid conclusions synthesis of ideas and have been justified
1.2 Self-criticism has taken place and
realistic improvements have been proposed
Summary of tasks:
Based on the product or service you chose in the first assignment you will create a SWOT analysis that will help you show the macro and micro environmental factors. You will also choose one of the marketing strategies learnt in class and apply it to the product according to the previous mentioned analysis.
Based on the chosen marketing strategy you will create a report explaining product development, lacing (distribution), price and how you would promote the product.
Below are closer specifications as to how to answer the ‘pass criteria’ points so that they relate to your product:
For 2.1- Give specific macro and micro environmental factors based on the SWOT analysis.
For 2.2- Choose a marketing strategy based on the macro and micro environments.
For 3.1- Explain how the product was developed and if it sustains a competitive advantage in the market and explain what you would change and why.
For 3.2- Show and explain how the distribution of the product is arranged to satisfy the customer.
For 3.3- Explain if the prices of your product/service are set to reflect the business’ ovjective and market condition.
For 3.4- Show how promotional activity is integrated to achieve the marketing objectives of your product/service.
Required work and format:
• To justify your opinion and answers, you MUST state SPECIFIC DETAILS from the SWOT analysis you have created.
• There is no black and white answers to your analysis, therefore always justify your answers based on the SWOT and the targeting strategy you have choosen.
• State at least 5 sources you based your work on. All sources of information must be referenced correctly using the Harvard referencing style (you can get help from the book Cite them Right).
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