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Rhetorical Analysis: Current commercial or ad Custom Essay

Rhetorical Analysis Assignment Sheet (4-5 pages)
Your purpose in this essay is to show how an argument works or does not work and assess its effectiveness considering principles of ethos, logos, pathos, and kairos we discussed in class. Your task is to convince your readers that your assessment of the argument’s effectiveness is reasonable using ample evidence from the text.
In order to accomplish this task, you will need to choose a text. Choose one with one or more of the following qualities: 1) a complex verbal or visual argument that challenges, disturbs, or pleases you, 2) a text that raises current or enduring issues of substance, or 3) a text that you believe should be taken more seriously. Look for arguments to analyze in the newspaper, in magazines, on web sites of organizations and interest groups, on corporate web sites that post their TV ad spots, and so on.
Criteria for your essay:
Essay includes an effective introduction.
Essay includes important contextual elements surrounding the text.
Essay includes facts about the text considered for analysis including author’s name, the title or name of the work, its place of publication or its location, and the date it was published or viewed.
Essay includes a synopsis of the text for analysis.
Essay should include a clear claim about the work’s rhetorical effectiveness.
Essay should make a coherent argument that your perspective on the analysis is at least right or interesting.
Essay’s claim should be followed by a detailed analysis of how the argument works. Your rhetorical analysis should be an argument itself that supports a claim. Analyze the document in terms of HOW it communicates, not just what it communicates.
Choose carefully the focus of the analysis (logos, ethos, pathos, kairos).
Essay should include evidence from the text to support every part of the analysis and to show that your perspective is the right, or at least and interesting, way to look at the text.
Analyze the evidence to show that it supports your claim.
Explain the significance of your analysis in the conclusion. It is important to discuss the wider implications of your analysis so that the conversation can continue about how communication works.
Essay should include an assessment of alternative views and counterarguments to your own analysis.
Essay includes a properly formatted page of Works Cited and properly formatted parenthetical citations in the document.

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