Role of News Media
The media has been a very vital organ of providing news to the citizens. It has been a key figure in providing the news because very many people watch the news to find out what is happening in the world. Additionally, the media has been known to influence a great deal number of people. Most of the media companies like CBS have proved to be very credible in the news that they provide to the people. Therefore, this has made the people to trust them in the news that they present to them. However, in the recent past the media has been providing news that has been misrepresented. This means that the media has been misguiding the people in the kind of news they have been providing. Therefore, News Media is a tool for disclosing, informing, acting and representing on biased or non-biased information to the public.
The main function of the media in America is informing the citizens about the daily happenings. Additionally, it is the main function of the media to gather the information and ensure that the information they have gathered is free from biasness and prejudice. Moreover, the American media provide freedom of speech and inform the citizens on issues the public want to act on hence give solutions. The American news provides the information to the public that is independent and true and citizens are free to make collective decisions that benefit citizens.
The media has been playing a very crucial role in presenting the information to the public. However, they have continuously been abusing their right and playing a role that is misguiding the citizens. In the case of the war between America and Iraq, there was a lot of misrepresentation. Americans had misperceptions because of the internal biases that were from their outside sources of news. These misperceptions consequently contributed to War in Iraq because of the unbiased information from the media prints (Kull, 2011). However, there has not been any evidence that has been brought out to suggest that the allegations of Iraq possessing missile bombs were true. Therefore, the media has played a role of misrepresentation in providing biased news that may affect the public.
Another role that the media has been playing is disclosing news that is biased. The media has been providing the news in the form in which the people want to hear or in the form in which they themselves want to hear. For example, Dan Rather of CBS News commented that he is an American and that he wanted the Americans to win the war therefore, he is prejudice in the news he provides to the people (Kull, 2011). Therefore, Dan Rather as a tool of the media has been providing the people with news that is prejudice. This means that he has been providing the people with biased news. For this reason, the media has currently been the role of providing the people with biased news.
The roles of the media should change and include those roles that protect the people because of the current problems that have been resulting due to biased information. The media should take the initiative of protecting the people by investigating on the truth of the matter before they transmit any information to the people. For example, in the case of the war between America and Iraq, the media should have first investigated on the truth before transmitting information. Even though prominent people like GeorgeBush said, “For those who say we have not found the banned manufacturing devices or banned weapons, they are wrong. We found them” (Kull, 2011). The media should have investigated whether that is true by gathering the necessary evidence. Therefore, the media should play the role of providing news that is true from the evidence gathered.
Another role the media should play is to act as watchdogs on the unbiased information. The media should make sure that the people who are investing and reporting on the news are very independent people. In the case of DanRather, CBS News should have tried to find a news anchor who is not an America or a Muslim because most likely they will be biased in the news they are providing. Therefore, the media should take up the role of ensuring that they provide news that is not biased.
In conclusion, it has been found out that the media is providing news that has not been fully investigated leading to misrepresentation. This is making the people to get the wrong meaning and it could lead to many troubles. In addition, the media has also been presenting news that is biased. Biased information contains distorted information. Therefore, the media should try to investigate on the different cases so that they should provide information, which is true. Lastly, they should provide information that is not biased. They should present independent information, which is free from biasness.
Kull, Steven. “The Press and Public Misperceptions about the Iraq War.” Nieman Reports. May 5, 2011. Web. May 5, 2011.
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