Visual Arts and Film Studies
Perception and Meaning Essay
Project description
I have a unfinished essay, which has not complete. I will upload more picture of the actual object which is a ring for you to write with, thanks.
Aims
The aims of this component of the unit are to:
A1 Explore a range of theoretical studies that inform the practice of designing
objects for a broad range of contexts.
A2 Examine theories of perception, communication and cultural meaning.
A3 Promote and support research skills.
A4 Develop writing skills and, through seminar discussion and the analysis of
texts, develop the ability to structure logical arguments.
Content
This module comprises of two equally weighted components of 50% each that
run consecutively throughout the first year. The first is Perception and
Meaning, the second is Modernity and Modernism
Context: Perception and Meaning – Component 1
“…The ways in which we intently listen to look at, listen to, or concentrate on
anything have a deeply historical character.”
Jonathan Crary, Suspensions of Perception: Attention, Spectacle and Modern
Culture (Cambridge, MA, USA: MIT Press, 2001)
This unit forms an introduction to areas of design theory that explores how we
perceive and structure information (perception), the meanings we attribute to
forms of communication (semiotics), and the social and cultural contexts
within which human communication takes place (anthropology). In particular,
the unit aims to focus these theoretical areas of investigation on the design
and the use of goods (consumption). The unit will address the following
questions: How do we receive information about the world in which we live?
What do we understand by language? How do we attribute meanings to
things? How do we use design to communicate to others? What role does
communication and design play in our every day lives?
This unit based on a series of lectures, seminars and tutorials. The unit will
establish a foundation for the evaluation and discussion of objects and their
meaning. Students will be introduced to a range of methodological and interdisciplinary approaches to object analysis. The lectures will focus on
three specific areas. Perception: the senses, Gestalt theory, colour theory and
communication, semiotics: language, signs systems and meaning.
Anthropology: ethnography, decoration and design and cultural myth. The
focus on how we can analyse and understand objects will support and inform
the concurrent studio practice.
Indicative lectures:
Perception: Sensual perception, Gestalt Theory, Colour Theory
Semiotics: Signs and Meaning, Value and Signification, Semantics and
Communication
Design and Anthropology: Cultural Theory and Myths, Anthropology and
Visual Identity
(Bibliographic references in suggested reading list)
Task
Students are required to write a critical study of an object of their choice.
Learning Outcomes
On completion of this component of the unit you will be able to demonstrate:
LO1 An understanding of the key concepts relating to perception, language
and images.
LO2 A critical awareness of aspects of theory and the development of
argument.
LO3 The production of an essay that investigates and promotes, through
researched argument, a theoretical point of view about design. LO4 The
development of self-management skills.
Assessment Requirement
Assessment Criteria
On completion of this unit you will have produced evidence of:
Knowledge of Contexts, Concepts, Technologies and Processes
• Knowledge and understanding of perceptual theory, linguistic theory
and the meaning of objects and images (LO1)
• Ability to engage in critical analysis and structured argument (LO2)
Understanding and the Application of Knowledge
• A developing ability to engage in research and develop structured
arguments (LO3)
Application of Technical and Professional Skills
• Growing developing ability to communicate ideas and information in a
professional manner that adheres to academic conventions (LO3)
• An ability to organise tasks, respond to set assignments, contribute to
discussion and debate and to adhere to deadlines. (LO4, LO5)
Reference Material
All recommended texts/sources are available from the UCA library at
Rochester.
In addition to the list below, the tutor may recommend additional texts/other
sources as part of a lecture, seminar or tutorial.
Please note: The lectures as well as related handouts will be accessible on
myUCA as soon as possible after the lectures.
Essential:
Bloomer, C. (1990) Principles of Visual Perception, US: Van Nostrand
Chandler, D. (2008) Visual Perception 1,2 & 3, Found at:
http://www.aber.ac.uk/media/Modules/MC10220/visper01.html (Accessed 22
September 2012)
Gordon, Ian E. (2004) Theories of Visual Perception (3rd edition) New York:
Psychology Press
Gregory R.L (1997) Eye and Brain – The Psychology of Seeing, UK: Oxford
University Press
Johnson, J., (2010) Designing with the Mind in Mind, USA, Morgan Kauffman
Recommended:
Barthes, R (2009) Mythologies. (Revised edition) London: Vintage
Baudrillard, J. (2002) The System of Objects, New York: Verso.
Bruce Goldstein, E., (2010) Sensation and Perception, USA, Wadsworth
Gregory R. L (1970) The Intelligent Eye. London: Weidenfeld and Nicolson
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