Visual Arts and Film Studies
How the art value of timepieces evokes consumers to have a desire to purchase luxury watches.
The art value of timepieces involves the craftsmanship of watches, the brand history, image, design and material.
History- Brand like Cartier have its well-known history and it can help the brand to build up a brand image to customers.
Craftsmanship- It is one of the essential element of a luxury watch.
There are historic craftsmanship in companies like Rolex and Patek Philippe. They have the world best watch escapements.
Also technique from the companies Cartier or Van Cleef and Arpels like Enamel painting, high relief hand engraving, straw marquetry, diamond setting…etc also gain up loads of art value for watches.
There are always Stories and meanings behind the VCA watches and Cartier watches. For stance, Cartier Santos, Tank, Ballon Blue, VCA Pont des Amoureux Poetic
Cartier’s Métiers d’Art Collection is a good example to show the craftsmanship too.
About the diamond watches,collections from Van Cleef and Arpels(VCA), Chopard, Cartier high jewelry watches are good examples.
Manufacturing- (Just simply write about it as I will add more words in this area in the future) Expensive materials are used on generating the watches, like 18K yellow/white/rose gold on the watch case, diamond on the dial, lizard or crocodile leather on the straps.
Secondly, How the companies promote their products by loads of advertisement is the key element to evoke the customers to have a desire to buy the watches.
Try to write about the value of luxury value of timepieces in the global market and indicate different successful advertisements from the brands, especially Cartier and Patek Philippe. Cartier spent a tenth of its profit for advertising every year, that is why it is one of the strongest brand in the world. Also companies spent a large amount of money to set up events for promoting too. Eventually it has to written out why people from the China market spent a lot of money to purchase an expensive luxury watches.
“Odyssee de Cartier” -one of the best advertisement from Cartier.
*Important* Events below needs to be written:
(1)Basel Fair 2013
(2)Watches and Wonders2013 in Hong Kong
(3)Tank MC launch in Hong Kong (Famous celebrity Andy Lau attended for the event)
Here are the top 10 watch companies.
1. Patek Philippe
2. Audemars Pigeut
4. Jaeger-Le Coulter
5. Vacheron Constantin
I wish it can be used Cartier as a starting point.
Also,The documents I uploaded are used to link up the information to this writing. Keep using the reference from the research list and please extending the bibliography.
*CAUTION* This is required to indicate about information from the enquiry I uploaded and reference from books below.
Tungate, M. 2009, Luxury World: The Past, Present and Future of Luxury Brands,
London, Kogan Page.
Meta-luxury Brands and the Culture of Excellence,Manfredi Ricca/Rebecca Robins
ORDER THIS ESSAY HERE NOW AND GET A DISCOUNT !!!
Our Service Charter
Excellent Quality / 100% Plagiarism-FreeWe employ a number of measures to ensure top quality essays. The papers go through a system of quality control prior to delivery. We run plagiarism checks on each paper to ensure that they will be 100% plagiarism-free. So, only clean copies hit customers’ emails. We also never resell the papers completed by our writers. So, once it is checked using a plagiarism checker, the paper will be unique. Speaking of the academic writing standards, we will stick to the assignment brief given by the customer and assign the perfect writer. By saying “the perfect writer” we mean the one having an academic degree in the customer’s study field and positive feedback from other customers.
Free RevisionsWe keep the quality bar of all papers high. But in case you need some extra brilliance to the paper, here’s what to do. First of all, you can choose a top writer. It means that we will assign an expert with a degree in your subject. And secondly, you can rely on our editing services. Our editors will revise your papers, checking whether or not they comply with high standards of academic writing. In addition, editing entails adjusting content if it’s off the topic, adding more sources, refining the language style, and making sure the referencing style is followed.
Confidentiality / 100% No DisclosureWe make sure that clients’ personal data remains confidential and is not exploited for any purposes beyond those related to our services. We only ask you to provide us with the information that is required to produce the paper according to your writing needs. Please note that the payment info is protected as well. Feel free to refer to the support team for more information about our payment methods. The fact that you used our service is kept secret due to the advanced security standards. So, you can be sure that no one will find out that you got a paper from our writing service.
Money Back GuaranteeIf the writer doesn’t address all the questions on your assignment brief or the delivered paper appears to be off the topic, you can ask for a refund. Or, if it is applicable, you can opt in for free revision within 14-30 days, depending on your paper’s length. The revision or refund request should be sent within 14 days after delivery. The customer gets 100% money-back in case they haven't downloaded the paper. All approved refunds will be returned to the customer’s credit card or Bonus Balance in a form of store credit. Take a note that we will send an extra compensation if the customers goes with a store credit.
24/7 Customer SupportWe have a support team working 24/7 ready to give your issue concerning the order their immediate attention. If you have any questions about the ordering process, communication with the writer, payment options, feel free to join live chat. Be sure to get a fast response. They can also give you the exact price quote, taking into account the timing, desired academic level of the paper, and the number of pages.