What control groups are needed
For this paper you will propose a way to study empirically a claim that is made somewhere in the media. Lots of claims that are made, especially in advertising, are scientifically testable, but are not based on any actual evidence. For example, one airline suggests that it is the friendly airline. Anti-smoking activists claim that smoking makes people look older than they actually are. How would one go about actually seeing if these claims are true? What sort of an experiment or study could one design to evaluate these claims? What control groups are needed? How would one get subjects, and how would you decide which condition they should be in? What would the dependent measures be? For your paper you should pick some claim that has been made without any actual evidence, indicate at the start of the paper what the claim is, who made it and where, and then propose a way to see if it is really true. The key is to think of an issue that is testable — neither too big and unwieldy nor too small and trivial. That is, don’t pick a topic such as ending war and hunger or whether shoe size is associated with height. As with the first paper, in about three pages, address such factors such as the variables, control groups, conclusions and limitations.
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