Title
The changing face of the British high street – what will change in retail markets
mean for the Liverpool City Region?
Requirement
Group report of up to 12,000 words
Each group will be allocated one of the five themes above. The task for each group is
to prepare a strategy for the regeneration of the Liverpool City Region focused around
their allocated theme. This strategy should include:
• A general baseline report on the economic status of the Liverpool City Region,
drawing on existing published information related to employment, past and
predicted population change and prospects for economic growth in the future.
• A specific baseline report in relation to your theme, building on the justifications
in your individual tenders. This should include the contribution that your theme
could make to the economic growth of the Liverpool City Region.
• A discussion of best practice exemplars in relation to your theme – identify
geographic areas, regionally, nationally and internationally, that have been
successful in promoting economic growth focused on your theme.
• Specific aims/objectives for economic growth in the Liverpool City Region, with
your theme as a focus. These should be realistic, drawing on the existing context,
but aspirational, and aimed at achieving a “step change” in economic
performance for the City Region.
• Discussion of policies or proposals to achieve your aims/objectives. This should
include reflection upon the appropriate tier of planning which should be
responsible for these policies/proposals, i.e. local authority or at the City Region
level through the new statutory city-region framework specified in the
devolution deal for Liverpool City Region.
• A strategic plan/diagram, and/or a detailed masterplan for one specific site
within the Liverpool City Region that could act as a flagship for economic
development in relation to your theme.
this report need some diagrams (e.g. line graph, table) to analysis. And follow the
structure below.
Structure
1) Introduction
a) Economic change
i. General status of British economic change
ii. General status of Liverpool economic change
b) High street – retail market
i. Face change of British high street
ii. Face change of Liverpool high street
iii. Change of retail market of Liverpool City Region
iv. Influence of retail market change in Liverpool City Region on
economic
c) Topic and focus of this report
MAINBODY
2) A general baseline report
= the economic status of the Liverpool City Region
– drawing on existing published information related to
i. economic power
ii. employment
iii. past and predicted population change
Analyzing by the structure of current situation, recent trend(change),
prospects in the future
3) A specific baseline report
= the contribution that retail market (high street) could make to the economic
growth of the Liverpool City Region.
a) Consist of retail market
b) Importance of retail market for economic and city
c) History and change of British high street
d) Retail market situation of LCR – change
i. People flow
ii. Outdoor/indoor
iii. Brands
iv. Purpose/aim – e.g. shopping, leisure
v. Problems
vi. Possible solutions – based on SWOT analysis
4) A discussion of best practice exemplars in relation to your theme
– identify geographic areas
a) Regionally
i. Introduction of example
1. Identify geographic areas
2. Economic status [similar structure with point 2]
3. Actions taken in retail market to stimulate economic growth
4. Effects of the actions
ii. Application of example (compared with Liverpool City Region)
b) Nationally [similar structure with a)]
c) Internationally [similar structure with a)]
d) conclusion – discussion on the similarity and differences of examples, and
the application of examples on Liverpool City Region
5) Specific aims/objectives
= for economic growth in the Liverpool City Region, with your theme as a focus.
These should be realistic, drawing on the existing context, but aspirational, and
aimed at achieving a “step change” in economic performance for the City Region.
a) The context of aims/objectives
b) The purposes of aims/objectives (e.g. to increase job opportunities)
c) How to achieve the aims/objectives
6) Policies/proposals and planning of LCR
= Discussion of policies or proposals to achieve your aims/objectives. This should
include reflection upon the appropriate tier of planning which should be
responsible for these policies/proposals, i.e. local authority or at the City Region
level through the new statutory city-region framework specified in the devolution
deal for Liverpool City Region.
a) Context of related policies
b) Will it supports or makes challenges to the aims/objectives (so that influence
the economics of Liverpool City Region) and Why
c) Encourage some new policies (e.g. encourage some parts of retail market)
7) Critical review of aims/objectives
a) Impacts – positive & negative
i. Social
ii. Economic
iii. Environment
iv. Transport
v. Health
b) Feasibility – support and challenge
i. Policy
ii. Finance
iii. Stakeholders – e.g. institutions
8) A strategic plan
= A strategic plan/diagram, and/or a detailed masterplan for one specific site
within the Liverpool City Region that could act as a flagship for economic
development in relation to your theme
a) A strategic plan/diagram
– identify different parts to include in retail market to stimulate economic
growth in Liverpool City Region
b) Master plan
– detail examples and explanations on the actions of different retail parts
9) Conclusion
Reading list
General References
Halton Borough Council (2017) Halton Economic Profile (January 2017),
http://www3.halton.gov.uk/Pages/councildemocracy/pdfs/CensusandStatistics/Halton
%20Econo mic%20Profile.pdf
HM Treasury and Liverpool City Region Combined Authority (2015) Liverpool City
Region devolution agreement. HM Treasury, London.
HM Treasury and Liverpool City Region Combined Authority (2016) Further
devolution deal to Liverpool city region. HM Treasury, London.
Knowsley Council (2016) Knowsley: Our plan for accelerating economic growth 2016-
21, https://www.knowsley.gov.uk/knowsleycouncil/media/Documents/eco-growthplan-
2016.pdf
Liverpool City Council (2016) Liverpool Economic Briefing 2016: A monitor of jobs,
business and economic growth, http://liverpool.gov.uk/media/8833/liverpooleconomic-
briefing-jan-2016.pdf
Sefton Borough Partnership (2012) Sefton Economic Strategy 2012-22,
https://www.sefton.gov.uk/media/366306/economy-sefton-economic-strategy-2012-
2022.pdf
Wirral Council (2014) Wirral Economic Profile: November 2014,
https://www.wirral.gov.uk/sites/default/files/all/business/Investment%20strategy/Wirr
al%20Eco nomic%20Profile%20%28November%202014%29.pdf
Liverpool City Region Local Enterprise Partnership Authority (2016) Building Our
Future: Liverpool City Region Growth Strategy. Liverpool City and Liverpool City
Region Combined Region Local Enterprise Partnership and Liverpool City Region
Combined Authority, Liverpool.
Parkinson, M., Evans, R., Meegan, R. & Karecha, J. (2016) The State of Liverpool
City Region Report: Making the Most of Devolution. Liverpool, University of
Liverpool and Liverpool John Moores University.
Retail
DCLG (2013) The Future of High Streets: Progress since the Portas Review, DCLG,
London,
https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/211536
/Future_ of_High_Street_-_Progress_Since_the_Portas_Review_-revised.pdf
Digital High Street Advisory Board (2015) Digital High Street 2020 Report, Digital
High Street Advisory Board, UK,
https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/211536
/Future_ of_High_Street_-_Progress_Since_the_Portas_Review_-revised.pdf
Fernandes, J.R. and Chamusca, P., 2014. Urban policies, planning and retail
resilience. Cities, 36, pp.170-177.
González, S. and Waley, P., 2013. Traditional retail markets: the new gentrification
frontier?. Antipode, 45(4), pp.965-983.
Rhodes, C. (2015). The retail industry: statistics and policy. House of Commons
Library, London.
Singleton, A.D., Dolega, L., Riddlesden, D. and Longley, P.A., 2016. Measuring the
spatial vulnerability of retail centres to online consumption through a framework of
e-resilience. Geoforum, 69, pp.5-18.
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