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The study may be related to an existing communications problem, a new business venture or an extensive case analysis based on primary research, interviews and profiles of the key individuals or institutions related to the student’s area of concentration. The project must include a communications plan and strategy that addresses the challenge.
Primary Research:

Students may conduct primary research, including surveys, interviews, or focus groups. The extent of this optional human-subject-based primary research depends on the topic and the judgment of the adviser. Advisers must complete the UCAIHS tutorial and test.
Any student conducting primary research with identifiable human subjects who wish to publish their papers and any students who are planning to conduct focus groups must adhere to the UCAIHS research guidelines and approval process. Submission of a UCAIHS application and subsequent approval is required before research may begin. This process may take up to four months.
Students may conduct primary research without further approval provided that:

Research is not conducted on “special populations”
All research subjects remain anonymous in the paper
Interview questions do not involve a personal opinion (no “What do you think?” or “How do you feel?”)
Audio or video recording is not conducted
Final paper is not distributed outside the department (no formal publishing, can take to interviews)

Secondary Research:

Students may write their paper based entirely on an in-depth analysis of secondary research. This may include a secondary data analysis or other specified metrics plan.
All secondary research must be attributed throughout the paper and in the bibliography.
The paper must be considered publishable by the adviser, which means it must be well written, contain new findings, and be completely error and typo free.
The paper should make a contribution to the field (best practices, new finding, etc.)


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