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Company for analysis is Dunkin Donuts. The Book is Fred R. David, StategicPhase 2 – Modules 4-6 (includes revisions to Phase 1 based on the instructor’s feedback)
? Internal assessment (continued from Phase 1—include IFE and financial ratios)
o Current strategy (brief description of the firm’s current strategies), including current use of
o SWOT matrix with strategic implications for the company
o BCG matrix with strategic implications for the company
o Space or other matrices with strategic implications for the company
o Possible strategic alternatives
o Evaluation of current organizational structure
o Recommendation changes (if needed) to the structure, culture (including values), processes,
rewards, or technology
Module 4: Integrate instructor feedback from Phase 1.
Module 5: Develop SWOT, BCG, SPACE, and IE matrices with strategic implications for the company.
Module 6: Develop alternative strategies for your company with strengths and weaknesses of each
Phase 3:Strategic analysis, choices, impact, and measurement
o Product-positioning map
o Evaluation of strategies and objectives to achieve most favorable market position
o Description of how you would implement your strategies
o Milestones (steps for each major initiative with their timelines
o Specific results you want to achieve including market, financial, and product or service goals
o Financial projection (minimum three years)
o Presentation with audio – see below
o Executive summary – see belowExecutive summary (compiled with concise and critical elements from the detailed work)
While done as a last step, this goes in front of the report, after the index. A final and allencompassing
analysis is presented, along with the recommendations that you would make
to the firm’s board of directors. This includes identifying what you recommend, and briefly
outlining alternatives considered, key implementation steps, and the impact of the
implementation on the company’s performance and competitive position.
Module 7: Develop a product-positioning map with strategic implications for the company.
Conduct final evaluation of alternative strategies and detailed description of selected strategy.
Module 8: Develop detailed implementation and assessment plan.
Complete financial projections.
Create presentation with audio.
Complete the executive summary and insert into the plan.
Complete all editing, verification, and citing of all sources, and insert graphs and illustrations.

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