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Assignment Brief
Leading on from the individual activity in which you are a Consultant for new business start-ups in your preferred industry, it is now time to put some planning and strategy in place to further develop the plan to launch your new business idea.
Part A. Written Report
Write a short Business Plan for your proposed new venture. Provide only a very brief overview of the Marketing strategy, except as it relates to the innovative aspects of your business idea. You should include references to appropriate theory to support and justify your decisions.
Focus mainly on the following discussion points:
Show your calculations for your estimate or forecasts for sales and costs in the first year at least.
When will the business start to make a profit?
How profitable will the business be when it is established?
How big will the business be then? For example, you could use employee or location numbers to indicate size.
Discuss your finance requirements and the strategies you will use to procure finance. For example, you could discuss your decisions around the use of debt and/or equity.
Discuss how you will handle the challenges of fast growth and avoid the common pitfalls of new business start-ups. Address any weaknesses of your business idea.
Discuss your long-term goals in terms of harvesting or exit strategies.
Assignment Requirements Page
Assignment Template File
Grading criteria for written assignment File
Part B. Oral presentation
Once you have written your report, you are asked to prepare a PowerPoint slideshow presentation, as well as script and record a narration. The presentation should be between 3–5 minutes and use five slides. The slides provide the basis for your oral presentation. They should provide a coherent overview of your final assignment report and should contain no additional information.
State the audience for your presentation, which should be a group who are interested in your pitch and finding out more about the proposed business offering. For example, this could be potential investors, partners, lenders, or key employees. Hence, the slides should sell your idea to the chosen audience.
You must submit the presentation deliverables in two parts:
Record and submit your oral narration;
Submit your slides and slide notes as a PDF document.
See the resources below for further presentation requirements and how-to’s on recording and saving your presentation.
Presentation Requirements Page
Grading criteria for the presentation File
Template for the presentation File Powerpoint presentation
How-to: Recording and Submitting a Presentation URL
How-to: Saving a PowerPoint presentation to PDF with Notes URL
The oral presentation should be about 5 slides
This text book must be used
Spinelli, S & Adams, R 2016, New venture creation:entrepreneurship for the 21st century, 10th edn, McGraw-Hill Education, New York

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