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Assessment Information
This assignment is designed to assess learning outcomes:

Develop a set of visual images that meet a professional standard creative brief
Develop a set of text ideas that meet a professional standard creative brief
Produce a professional presentation pitch that indicates the developmental process and justifies the final execution ideas in relation to the set objectives

This assignment is an individual assignment (Pitch).
Having completed the situational analysis for CW1 you are required to finalise your advertising objectives for your chosen client. Then you are required to develop and deliver an Integrated Marketing Communications Campaign (must include an element of advertisement) in the form of print, television, radio, digital, online, or any other indoor or outdoor advertisement and media of your choice. Then you should present your campaign(s) to the examiner along with other requested details (see blow).

Amazon Fresh
British Army

NOTE: CW2 must focus on the same organisation that you selected for CW1. See the client brief for further details.
Support / Feedforward
Students are expected to make the most of the advice and support offered for this assessment item including attendance at planned assignment support sessions and feedforward.
Criteria for Assessment
Your should follow the recommended steps to develop and deliver your pitch:

Recap on relevant key issues.
Finalise objective(s) for integrated campaign(s)

Section 2:

Explain the development and creative process behind your ideas
Demonstrate and discuss your advertisement campaigns
Discuss how your advertisements will influence consumers

Section 3:

Discuss budget and timeline
Justify how your campaigns will be evaluated

Good quality work at level 6 should demonstrate the following characteristics:
Marking Scheme:
Structure 10%
Content is organised and appropriate; coherent; flow of information, arguments, and concepts
Knowledge and Understanding 20%
Identifies, explains, draws on appropriate theories, models, literature to demonstrate depth and breadth of reading to address the question
Application 30%
Creative Application of theory and practical examples appropriate to context
Analysis and Recommendations 30%
Evaluation and critical analysis of the topic, synthesis of ideas/concepts, appropriate conclusions, justified recommendations
Presentation 10% punctuation, accuracy, presentation style

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