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auto; -webkit-text-stroke-width: 0px;Strategy and Strategic Dilemmas
BSc Minor Assignment
2015-2016 Term II
All Campuses
Course: Strategy and Strategic Dilemmas UG6009
Module Leader: Clive Woollard
Assessment: Individual Project
Length: 2500 Words
Weighting: 40%
Timing: Week 6
AIMS OF THE MODULE: • To present strategy as a debate. • To provide an international focus, introducing students to the issues of adapting approaches to strategy in an international context. • To engage students in the process of critical evaluation. • To enable students to describe and apply appropriate techniques for designing managing strategy.
INTENDED LEARNING OUTCOMES: On successful completion of this assessment students should be able to: 1. Critically evaluate the key dilemmas in the formation of strategy. 2. Critically evaluate and define strategic options.
PROJECT DESCRIPTION: Take a company of your choice… Describe the key dilemmas that this company faces with particular respect to:  Foundations of Strategic Management  Internal Analysis – Resource Based View of Strategy  Environment and Competition: The market based view of strategy  Internationality: Globalisation v Localisation  Strategy Formation: Planned v Emergent
Format of the Project:  The report should display a coherent structure i.e. title page, contents page, introduction, executive summary, methodology, findings, analysis, conclusions, recommendations, referencing and appendices.  The project should be prepared as a neatly typed Word document (Times New Roman 12 point), with double spacing and page numbering, and it should be prsented in a folder.  The written projects are expected to consist of approximately 2500 words per student (not counting tables or inserts, introduction and conclusions).  Tables and data taken from other sources maybe included in an appendix.  All sources must be referenced in the text and a full bibliography must be provided (including visited websites) in the Harvard style.  Students are reminded that depth, relevance and variety are the crucial elements of quality research. (Wikipedia is not considered to be a relevant source of information, any students referencing Wikipedia will be deducted marks!)  Students are reminded to use valid and peer-reviewed references to support their work. Websites should only be used if they represent an established source and only for facts and figures. Students should make the most of academic and practitioner books and articles.  Submission should be by the deadline indicated and should include a hard copy and an electronic copy. Late submissions will incur a 5% per day reduction in grade. Slides for your presentation should also be submitted on the day of the presentation (hard copy and electronic document).  All work must conform to University regulations on Cheating, Collusion and Plagiarism as described in your programme handbook. You need to use the Harvard referencing style and avoid plagiarism.
· Dates will be posted on your local Portal.
· Contact details for your lecturer will also be posted.
· Turnitin codes will also be provided on your local Portal.
Resources: Emerald De Wit, Bob and Meyer, Ron (2010). Strategy: Synthesis, Cengage Harvard Business Review (2011) 10 Must Reads, HBR Lecturer will supply a reader of other relevant materials
Excellent work:
satisfactory work:
60% – 69%
50 – 59%
Below satisfactory
40% – 49%
Below 40%
Relevance Excellent knowledge
and understanding of
material and an imaginative sense of its relevance across a
range of issues, and
context or policy situation; excellent use of
course material and
other relevant information to support argument
Very good use of
course material and
other information;
well-chosen to support arguments relevant to question
Competent use of
course materials
and other information to support
most arguments
Some use of
appropriate course
materials and experience to support arguments; capacity to
identify relevance, but
may be rather narrowly
focused and miss out
important areas
Little or no sign
of relevance
Content Independent and
creative, and demonstrates clear thinking;
ability to analyse and
critically evaluate material
Good knowledge
and understanding
of the material,
across a broad
spectrum, combined
with an ability to
evaluate, analyse
and reflect on key issues
knowledge of the
material and ability
to draw upon more
than one source
for ideas; uses key
themes well.
understanding and
use of course and
other relevant material; mostly descriptive, but with some
grasp of key course
themes and issues
and a capacity to discuss these in context
Very limited
knowledge and
and the issues
Depth A sensitive
awareness of conflicting
arguments and ideas
and of their provenance. Clear grasp of
Well organised use
of most of the major
points with an ability
to draw upon them
creatively and critically; awareness of
conflicting arguments and ideas
and attempt to address them in context
Capacity to
grapple with conflicting arguments
and ideas; beginning to draw together and synthesise ideas and
perspectives from
a range of theory
Some attempt to
address the conflicting
arguments and ideas
from the course, some
of an attempt to take
an evaluative, analytical and critical stance;
some appropriate use
of concepts, but with
only limited evidence
of independent thinking
Lack of
awareness of
conflicting arguments and ides
Structure Excellent
organisation of material; clear, logical flow
of argument; good
sign-posting throughout
Good, clear
framework and reasoned argument
with evidence of
careful thought
Sensible use of
major points integrated into the answer; logical flow
of ideas is apparent
Framework is
apparent with an introduction, argument and
conclusion, but the
logical flow and coherence is not always
consistent and may be
difficult to follow
Little or no
evidence of
planned structure and organisation

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