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Conduct an in-depth evaluation (using publicly available information) of the organisation assigned to you and prepare an Innovation Report. This is a business report
Assigned organisation : Nike
The report will include the following sections:
The business case for innovation
Provide justification for prioritizing innovation in the organisation. Offer the main findings of your organisational diagnosis.
Leadership challenges
What are the main leadership challenges facing the organisation? What can be done to overcome them?
Use theoretical frameworks from the module content to write this section.
Innovation challenges
What are the main challenges the organisation is facing in relation to innovation? What needs to change?
Use theoretical frameworks from the module content to write this section.
A framework for innovation
What are the organisational priorities in relation to leadership and innovation? Provide your recommendations to address the organisational challenges you identified in sections 2 and 3 above.
Next steps and conclusion
Provide practical next steps.
General guidelines
All ideas/strategies must be analysed.
Identify journal articles that provide findings in support and not in support of each idea you present.
Identify the conditions under which the particular idea/initiative/strategy has been effective and ineffective (e.g. type of organisation, size of organisation, country, organizational communication etc.). This will help you make the inference as to whether the idea will work in your organisation or not, and also to make recommendations about what should be done to make its implementation effective.
While reading journal articles, also pay attention to other effective ideas that are mentioned there that are not part of the list given to you. You may be able to include them in your recommendations.
All the arguments that you make must be supported by academic theory
Structure and style of writing
The report needs to follow the assigned structure.
As this is a report, you can use headings to separate sections.
Your writing needs to flow and any ideas/assertions need to follow a clear line of argument
Each paragraph and each section needs to concentrate on one key idea. Structure your ideas early on so that there are no overlaps between different sections.
Each section needs to be written in text form. Please minimise the use of bullet points to the absolutely necessary.
If you need to use tables and diagrams please title and explain them.
Please use formal academic language and avoid conversational expressions.
Use of academic sources and referencing
Although this is a business report, your sources need to be academic!!! This means that websites like Wikipedia or Businessballs etc are not considered as adequate resources. For an assignment of this level the norm is to refer to at least 10 academic journal articles. Other sources such as books, business magazines, reports and statistics reports are valid sources but will be considered as additional resources to the academic articles.
Referencing is according to Harvard referencing guidelines.
There should be a title page (with the title of the coursework, module name and your registration number. Do not write your name.), a contents page (with the list of headings and subheadings and their page numbers) and a reference list.
The word limit is 2000 words (excluding title/contents page and the reference list. Citations within text will be counted).
The text must be in Times New Roman, 12 point font, 1.5 line spacing.
There should be a 1 inch margin all around the page.
Pages must be numbered.

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