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Your proposal should be structured as a professional research proposal and must include:
• Company Background & Rationale (Brief)
This puts the research into context by briefly describing the client organisation, its market and products. The rationale for undertaking the research project should also be detailed here.
• Research Objectives & research questions
The proposal research objectives should take their lead from the research aim in the client brief and the results from the exploratory research. They should be specific and precisely defined. Specific research questions should stem from your defined research objectives.
• Proposed Methodologies
This section should detail the research methodologies you consider to be the most appropriate in response to the brief. You will need to explain and justify why you are selecting these methods.
In this section you will also need to set out how you would conduct these research methods from start to end with justifications and should provide details of the following:
 Respondent recruitment method & incentives (if applicable)
 Use of data collection tools (e.g., discussion guides/questionnaires…)
 The proposed sampling procedures
 The intended method & techniques of analysis
 Any limitations of your proposed methods
• Reporting & Presentation
This section should highlight how the findings will be debriefed and reported to the client.
You will also need to design and include the data collection tool(s) you have chosen in your proposed methodology (in appendices). The link between this instrument and your proposed research approaches should be evident.
• Timings & Fees
This sets out the timings of the project including an indication of fees. You will need to provide a total and breakdown of cost.
• Coursework 1 – Research Proposal
Max. 3,500 words
Students will be provided with a case study of a new product launch in the UK. Through conducting secondary research they will assess whether the proposed market is viable. Building on their secondary research they must then provide recommendations of primary research for the company to conduct. These suggestions must consider all elements of the research process and must be supported with academic material on market research methods.

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