According to AmazonAcaiBerry.net (2010, para. 1) “the Açai (ah-sigh-ee) Berry is found in the Brazilian Amazon Rainforest. It is a highly medicinal food that has been used by the people of Brazil for an increase of energy and relief from various ailments.” The Acai products have the ingredients: proteins, fiber, essential fatty acids, vitamins, minerals, amino acids, anti-mutagenics, anti-bacterials and inflammatories. The berries contain the largest ORAC score among all fruits and vegetables. The products of Acai bare used to balance ph levels in the human body and also assist with detox. The manufacturing of the Acai products should be very accurate about the time taken between picking the berries and the start of the processing. This is because the berries reduce their active properties after picking. The consumers of Acai products must be very careful about the company which manufactures these products. They should be sure that they will obtain the best out of the products since some of the Acai products may lose their active properties due to poor manufacturing process and hence, become useless to the users (AmazonAcaiBerry.net 2010).
Many companies have started manufacturing Acai products and the use of these products has increased. The products are used as drugs developed from the traditional China herbs. The use of the drugs has intensified especially among women since they are also applied as cosmetics. Some companies manufacturing these products suggest that the Acai can be used to suppress appetite, beautify the skin, increase metabolism and that they have no side effects or rebounding effects. They are also used by people to lose weight (Focus Technology Co., Ltd 2010).
The products of Acai have increased in demand especially with the change in lifestyles among the elite groups in the society. The Acai fruit is used as a super fruit. Michael & Co. Marketing Department (2009, para 1) define a super fruit as “a fruit that is high in nutrients, has tons of antioxidants, and is reported to lower the risk of a disease.” Manufactures are adding variety of Superfruits in their food products due to the changing trends in health lifestyles. The use of Superfruits has increased in the recent past. Various Superfruits have been identified and their use is increasing tremendously. The use of traditional Superfruits has always taken the lead. The Acai has been likened by many customers since it has been in existence for a long period of time. The Acai is not only famous in the Chinese market but also in other global markets (Michael & Co. Marketing Department 2009).
However, the use of Superfruits has been criticized by many people. The manufacturers of such products claim that these products can perform many functions. Some of these claims have been found to be false and aim at capturing a large number of customers for the companies. The Acai products have faced some challenges as consumers develop some negative attitudes towards them (Michael & Co. Marketing Department 2009).
Acai is a natural fruit found in china. It has gained a lot of demand especially with the changing lifestyle by the elite community. It is used as a super fruit by the consumers. The product has been likened over other modern Superfruits due to its traditional aspects. The products are used as drugs and cosmetics and been accepted in China and many other global marketplaces
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