Required Length: 1,500 words
Marks Allocated: 30%
Individual, report format
Analyse an Australian entrepreneur of your own choice – try not to use Richard Branson or many of the well known one’s usually found in main-stream entreprenuerial textbooks or the ones that have been discussed in subject’s case studies.
Discuss the background of the entrepreneur (i.e. history, development, family and socio-cultural background) to see what developed his/her entrepreneurial passion and contribute to this person’s success.
Discuss the characteristics of the entrepreneur.
Discuss the processes of opportunity recognition and idea development.
Discuss the type of business developed and the competitive advantage(s) of the business compared to that in the market.
Discuss future suggestions for the entrepreneur including different types of businesses or avenues (e.g. selling their business) he/she may take.
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