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Apple Case Study/ Research Paper

Paper, Order, or Assignment Requirements
2014/15 SEMESTER 1
MODULE TITLE:   Corporate Strategy
TITLE OF ASSESSMENT: Assignment (100% weighting)
LEVEL:     H7                        
ASSESSOR(S): Dr. Pedro Pablo Cardoso, Karen Trem, Local Tutors in Vietnam
Notes for Students:
Notes for Students:

This is an individual assignment weighted 100% of module marks
The assignment is based on analysis of recent strategy for a case organisation.
Historical relevant case study material is provided 2 months before deadline in order to facilitate student research and background understanding of the case organisation and relevant industries.
Students are required to do their own secondary research focused on the recent developments for the case organisation and industry in order to answer the assignment question.
Assignment should be written in the form of a report using appropriate headers, sub-headers etc.
Word Limit is 3000 +/- 10% not including diagrams or references
Assessment criteria will include:

Relevant research content
Appropriate application of strategic concepts, ideas and analytical tools
Evidence of synthesis and critical thinking
Focus, structure and logic of argument leading to clear conclusions and recommendations
Appropriate writing style and accurate academic referencing

Case Organisation:  Apple
Please read attached case study as useful background context.
Assignment Question
Critically Evaluate how well placed Apple is to sustain its recent success in the Consumer Electronics Industry.
Students could adopt a number of different approaches but are advised to develop a critical argument in depth and detail. For example, students could consider focusing on the following:

The extent to which changes in the competitive environment have changed to provide Apple with a more robust competitive battleground.
Strategic Decision Making Post Steve Jobs – how far has the organisational environment and framework, that Jobs enabled, continued under the new leadership team
Three Dimensional Strategic Analysis – Financial Strength, Relative       Market Share, Relative Market Strength
How well do Apple understand the Industry CSF’s
First mover and first mover advantage
Product / Process Innovation
Sustaining Competitive Advantage – How well placed is Apple to sustain its long term competitive advantage – the rise of Xiaomi in China

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