Identify two major competitors that may impact your business over time. Provide a short profile of each competitor, then choose a specific component to compare and analyze in detail such as: target marker, value, price, or designated services. The individual analysis of the specific components will be combined to provide an overall illustration of how the client services perform relative to competitions service in the marketplace.
Executive Summary
This paper analyses Baldwin Hotel’s main competitors. The report will be a crucial source of information, which the hotel will use to redevelop its marketing strategy through its Website, taking advatntage of the strengths and the weaknesses of the competitors.
Introduction
The analysis of competitive advantage is a process that entails, the evaluation of the providers of services within the same industry – in this case – hotels at the same competitive level with Baldwin hotel (Marks, 2007). This report will benefit Baldwin hotel in different ways: improving its comprehension of the competition, pointing out the best practices in the industry, getting full knowledge of the industry, and broadening the possibilities and its communication levels. Throughout the discourse, two of the main competitors of Baldwin hotel will be evaluated, discussing their competitive advantage and weaknesses in details.
Discussion
The main competitors of the Baldwin hotel include Orchard Garden Hotel and Hotel Triton. Orchard garden hotel is an interspecific competitor to Baldwin hotel, because they are competing for the same customers at the same area. The hotel gets many visitors, despite its high accommodation charges, which could be attributed to the provision of quality accommodation, meal services and its extension of hospitality to all foreign visitors (Orchard Garden Hotel, 2013). The advantages of Orchard Garden Hotel include its proximity to transport networks, including an airport; the hotel offers gym facilities and its customer service staffs are very effective at customer care. The disadvantages of the hotel, which compromise its competitive advantage include that they charge a premium price for their services and guests are required to pay for wifi services. Other disadvantages include that the hotel does not offer cab services to the customers moving to the airport and other destinations and the staffs rarely reply email requests. This hotel, similar to Baldwin Hotel, targets local and international tourists, as well as ordinary citizens seeking hotel services.
The Hotel Triton is also an interspecific competitor to Baldwin. Its management charges accommodation services at an average rate of 139 USD a night. The hotel serves quality food, including Chinese and African dishes. The parking space is ample with first class security. The hotel has a modern reception with at least three translators to cater for foreigners who are likely to be limited by language barrier (Hotel Triton, 2013). The main factor making Hotel Triton win more customers is its charges; it is the favorite destination for students on academic trips. The advantages of Hotel Triton include its close proximity to cab transport services; it offers spa and gym facilities and their customer service staffs are very courteous and experienced. The disadvantages of this hotel include that it charges customers for parking services, the hotel does not regulate the prices of the cab service operators at the gate and it is located on a relatively insecure street. This hotel, unlike Baldwin Hotel and Orchard Garden Hotel, does not serve ordinary citizens; its services are targeted at local and international tourists.
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