Coca-Cola Develops the African Market
The Coca-Cola Company is the number-one seller of soft drinks in the world. Every day an average of more than 1.6 billion servings of Coca-Cola, Diet Coke, Sprite,
Fanta, and other products of Coca-Cola are enjoyed around the world. The company has the world’s largest production and distribution system for soft drinks and sells
more than twice as many soft drinks as its nearest competitor. Coca-Cola products are sold in more than 200 countries around the globe.
For a variety of reasons in developing countries, sales have been flat or growing slowly. For example, in 1989, North Americans bought $2.6 billion worth of Coke, but
in 2009, the figure had only grown to $2.9 billion. Looking for attractive, newer, growing markets, Coca-Cola has turned its attention to Africa. The potential is
great there, with 59 million African households earning enough in the year 2000 to be able to spend half their income on nonfood items. This figure is expected to
increase to 106 million by the year 2014. Africa has very little debt and a positive trade balance, which can add to its attraction as a place to invest. While Coke
has been in Africa since 1929, more recently it has made substantial efforts to significantly increase sales there, building on its current presence. At present, Coke
is Africa’s largest employer, with 65,000 employees and 160 plants. Its market share in Africa and the Middle East is 29%, and 9.1 billion liters of beverage are sold
by Coca-Cola there annually. Building on techniques learned in Latin America, Coke is trying to earn new customers in Africa by winning over small stores. Moving
throughout villages and towns, Coca-Cola is distributing Coke signage and drink coolers to shop after shop. In an effort to distribute their products in areas with
poor roads and to reach remote areas, Coca-Cola is establishing Manual Distribution Centers like they used in Vietnam and Thailand. Such centers currently employ more
than 12,000 Africans and generate $500 million in annual revenue.
1. In several countries of Africa, a common size for a Coke can is 340 milliliters (mL). Because of the variability of bottling machinery, it is likely that every
340-mL bottle of Coca-Cola does not contain exactly 340 milliliters of fluid. Some bottles may contain more fluid and others less. Because of this variation, a
production engineer wants to test some of the bottles from a production run to determine how close they are to the 340-mL specification. Suppose the following data are
the fill measurements from a random sample of 50 cans. Use the techniques presented in this chapter to describe the sample. Consider measures of central tendency,
variability, and skewness. Based on this analysis, how is the bottling process working on this production run?
Sources:Duane D. Stanford, “Coke’s Last Round,” Bloomberg Businessweek, November 1–7, 2010, pp. 54–61; “Dimensions of a Standard Coke Can,” Dimensionsguide,
http://www.dimensionsguide.com/dimensions-of-a-standard-coke-can. View Coca-Cola Company’s 2009 annual report at http://www.thecoca-colacompany.com/investors/pdfs/10-
K_2009/03_Coca-Cola_Item1.pdf.340.1 339.9 340.2 340.2 340.0
340.1 340.9 340.1 340.3 340.5
339.7 340.4 340.3 339.8 339.3
340.1 339.4 339.6 339.2 340.2
340.4 339.8 339.9 340.2 339.6
339.6 340.4 340.4 340.6 340.6
340.1 340.8 339.9 340.0 339.9
340.3 340.5 339.9 341.1 339.7
340.2 340.5 340.2 339.7 340.9
340.2 339.5 340.6 340.3 339.8
2. Suppose that at another plant Coca-Cola is filling bottles with 20 ounces of fluid. A lab randomly samples 150 bottles and tests the bottles for fill volume.
The descriptive statistics are given in both Minitab and Excel computer output. Write a brief report to supervisors summarizing what this output is saying about the
PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET AN AMAZING DISCOUNT ?
Our Service Charter
Excellent Quality / 100% Plagiarism-FreeWe employ a number of measures to ensure top quality essays. The papers go through a system of quality control prior to delivery. We run plagiarism checks on each paper to ensure that they will be 100% plagiarism-free. So, only clean copies hit customers’ emails. We also never resell the papers completed by our writers. So, once it is checked using a plagiarism checker, the paper will be unique. Speaking of the academic writing standards, we will stick to the assignment brief given by the customer and assign the perfect writer. By saying “the perfect writer” we mean the one having an academic degree in the customer’s study field and positive feedback from other customers.
Free RevisionsWe keep the quality bar of all papers high. But in case you need some extra brilliance to the paper, here’s what to do. First of all, you can choose a top writer. It means that we will assign an expert with a degree in your subject. And secondly, you can rely on our editing services. Our editors will revise your papers, checking whether or not they comply with high standards of academic writing. In addition, editing entails adjusting content if it’s off the topic, adding more sources, refining the language style, and making sure the referencing style is followed.
Confidentiality / 100% No DisclosureWe make sure that clients’ personal data remains confidential and is not exploited for any purposes beyond those related to our services. We only ask you to provide us with the information that is required to produce the paper according to your writing needs. Please note that the payment info is protected as well. Feel free to refer to the support team for more information about our payment methods. The fact that you used our service is kept secret due to the advanced security standards. So, you can be sure that no one will find out that you got a paper from our writing service.
Money Back GuaranteeIf the writer doesn’t address all the questions on your assignment brief or the delivered paper appears to be off the topic, you can ask for a refund. Or, if it is applicable, you can opt in for free revision within 14-30 days, depending on your paper’s length. The revision or refund request should be sent within 14 days after delivery. The customer gets 100% money-back in case they haven't downloaded the paper. All approved refunds will be returned to the customer’s credit card or Bonus Balance in a form of store credit. Take a note that we will send an extra compensation if the customers goes with a store credit.
24/7 Customer SupportWe have a support team working 24/7 ready to give your issue concerning the order their immediate attention. If you have any questions about the ordering process, communication with the writer, payment options, feel free to join live chat. Be sure to get a fast response. They can also give you the exact price quote, taking into account the timing, desired academic level of the paper, and the number of pages.