D5 Public Relations
Answer the following questions:
What competencies were you able to develop in researching and writing the Comprehensive Project due in Unit 5? How did you leverage feedback from your peers in the
Discussion Board for Units 1- 4 in completing the Project? How will these competencies and knowledge support your career advancement in management?
Unit 5 Project to be used as a reference:
Managing a Crisis
Crisis management and crisis communications are specialized business disciplines. In times of crisis, companies can act in a number of ways, from ignoring the
situation and hoping it passes in the next news cycle to aggressively defending itself after the fact. Smart companies have plans that can be used in any crisis
Using the company developed in the Unit 4 Individual Project, select a crisis that negatively affects the business from a legal or image standpoint. Develop a series
of scenario statements that you write ahead of time that you will present to the management and legal departments so that they may be used swiftly in a time of crisis.
Create a script to accompany the presentation. It should include background on the crisis, how the situation will be handled, and the rationale for the scenario
This part of the Individual Project should be at least 2 to 3 pages (single-spaced).
Create a professional PowerPoint presentation. You will be assessed on the design of the presentation, including colors, backgrounds, professionalism, font, and
graphics. Optional content includes sound, videos, and animation.
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