Different leadership styles are suitable for different situations, as each has advantages and disadvantages. Therefore, although a leader might have an excellent vision at least in his opinion, he will be required to use the appropriate styles and skills in order to obtain high commitment from the people he is leading so as to successfully implement the vision (Koenig, 2008). One such person is Richard Branson a renowned British entrepreneur who through his company group has been able to build the virgin brand and successfully use it across a range of varied products. (Virgin Atlantic, n.d).
Richard Branson’s’ Leadership Styles
He has an informal leadership style, whereby the people he leads are to concentrate on the objective rather than how they look hence providing a lot of room for his employees to be innovative. He wears honesty which has helped him to win trust from his employees and customers and as a result he has been able to successfully compete against the very powerful in business. He keeps touch with the people he leads; he personally calls 50 customers every month to find out how they found Virgin services and ask them for improvement suggestions. Branson is also a risk taker as he has used his virgin brand to take on already established firms and venture in to new markets using a low-pricing strategy that had not been used before (Dearlove, 2010).
My Leadership Styles
Personally I have some leadership styles, of which some are similar to Branson’s styles while some are not. I have a mix of both autocratic and democratic styles whereby I can I prefer being hands on when carrying out a project by supervising and monitoring every event. However I also incorporate the ideas of those am leading and that makes me partly democratic. This means that I also do get in touch with those that I lead. As a leader I have an analytical eye, whereby am able to keenly study a situation and come up with effective ways of how I should handle a given task at hand rather use trial and error (Cleland & Ireland, 2006).
What Branson and I can learn from each other
There are various traits of a successful leader that I can borrow from Richard Branson. The first one is being a risk-taker, which means I should learn to do new things and do them diligently. Secondly is to learn how to bring out talent in others and attracting and sustaining their motivation in achieving a particular objective. Thirdly, I need to free myself from the culture of following procedures and endeavor in coming up with innovative ways of doing things (Lussier & Achua, 2009). However, Branson can also learn analytical skills from me. As it is evident that most of his business start-ups were successful by luck although he sustained them with persistence (Dearlove, 2007).
It is clear that various leadership styles are suitable for particular situations and therefore a successful leader is the one who will be able to identify the suitable style for the situation at hand and apply it. In addition a leader might have a great vision, however he must have the required traits to attract and retain commitment of the people he leads for him to successfully implement the vision. Richard Branson has most of those qualities and as a result he has been able to build one of the strongest brands in the world today. However it also comes out that there are some traits that he lacks, which has cost him when carrying out previous projects.
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