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Executive Summary

This paper is a proposal about the Nestle Company. It outlines an initiative of the company to develop a new product that will aid the firm in fulfilling strategic goals that it has set. This proposal has an abstract which gives a general view of the proposal. The paper is segmented into different topics which carry out different analyses. These include an overview of the proposed initiative, the results of a GAP analysis that was performed on the company that looks into the current position and the future or desired position of Nestle. The proposal also has the part which looks at the stakeholders of the initiate and the feedback which covers the supply chain, the internal departments and the customers of Nestle. The multiple scenario analysis includes the analysis of the relationship between the systems, examination of the different systems and loops between these systems, complements and conflicts between the systems of the company and balancing and reinforcement of the loops. The last bit tackles the barriers and opportunities. Under this we have a look into potential archetypes, the commitment plan of the stakeholders, a summary of the action plan, the improvement initiatives, the development of collaborative support and the creation interest in marketing.
The proposed nestle initiative is meant to increase the competitive advantage of the Nestle Company as it offers the firm a new line of diversity in production. The first part entails a GAP analysis on the firm. GAP which is an important tool of business analysis was conducted to identify areas which are most vulnerable in the company. Under the GAP analysis, the current position of the company was assessed and analyzed by looking at the corporate culture if the firm, the production mission of the company and its history of production. The information on the market data of the firm is shown as this is the true reflection of the position that the firm holds. Basing on the current position of the firm an analysis of the desired position of the firm is also done by looking at the strategies that the company has been using to gain access and dominance in the market. It points out a number of strategies that the firm can adopt to improve its position in the competitive market. A further explanation is given on how the strategies can be adopted and entrenched into the firm and the improvement of its products to suit the ‘platinum line’ which has a big potential to increase the competitive advantage of Nestle Products.
The topic on stakeholders and feedback emphasizes on the importance of participative efforts in making the initiative successful. The stakeholders include employees of Nestle, its consumers and customers, investors and other partners. Under this, the principals of the company are discussed as they are important in propelling the new initiative. The principals are the central decision makers in the firm and determinants of policies which will propel the initiative. This section also looks at the supply chain of the firm and how this chain will affect the initiative in terms of both the positive and negative feedback. The internal departments of the company are also assessed I relation to the initiative as they are the ones that provide a working environment for the firm. It is noted that an internal environment that fosters good communication allow employees to give opinion and suggestion could work for the success of the initiative. Lastly under stakeholders and feedback, customers are analyzed. Customers are the determinants of whether the firm survives or not. Figures are used to bring a clear picture of the customer relations in the firm for instance figure four shows how different branches of the firm work in terms of the interaction and feedback of customers. In this part it is observed that customer feedbacks and interactions gives room for close connections and better understanding of needs and thus a quick response to their needs and concerns.
Multiple scenario analysis focuses on how systems of the firm interact and the importance of these interactions to the company. The relationships between different systems that are of relevance to the initiative are discussed. The systems are properly examined to identify leakages which may arise from interactions between the systems in order to seal them and prevent them from hindering the new initiative. Flowcharts and diagrams are used to show how the firm can balance and reinforce the loops.
The last part tackles the barriers as well as the opportunities that come with the new initiative. An analysis of the applicability of potential archetypes is done to determine the best course of action to be taken by the leadership to make the new initiative succeed. The potential of key stakeholders and their roles are also outlined and attached to the roles that they have to play in the initiative. An action plan is developed which captures the improvement initiatives, the means of developing collaborative support for the initiative and the marketing of the products under the new initiative. The last bit is a list of references that contains the full list of the citations used in the paper.

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