100% Original, Plagiarism Free, Tailored to your instructions

Order Now!

Explore television’s evolution. Discuss how the advent of new media has posed a challenge to conventional media.

Explore television’s evolution. Discuss how the advent of new media has posed a challenge to conventional media.
Pick one popular mass communication medium (e.g. newspapers, magazines, TV or radio) and explore its evolution.  Discuss how the advent of new media has posed a challenge to conventional media.
In recent years, on the one hand, with the rapid development of science and technology, on the other hand, the concept of media is evolving constantly; the television media in the whole society has been widely used. The humanities are living in a media age which has gradually entered the digital media and online media as representative of the media age. The television media has plenty of characteristics, for example: outstanding personalized, gives the audience a variety selections and timely dissemination of information, etc. The purpose of this essay is to introduce the evolution of television media and analyze the challenge from the television media to conventional media and traditional media how to overcome this dare. This essay will be divided into five parts. First of all, introduce the definition of the television media. Secondly, describe the evolution and development of the television media. Thirdly, represent the television media has advantages better than conventional media, which include spreading intuitive information that audience can understand it easily and the audiences are not limited by culture level, etc. Next, aiming to these challenges, there have some solutions to overcome it. The suggestions about how to solve this problem involve that exert the role of the conventional media’s low prices and low acceptable cost, another point is that the consumption habit of the masses is tend to traditional, who have bought print media habitually. Last but not least, there will be a conclusion about these analyze.
In the society of today, television has already become a very common electrical equipment of household. The invention has been one of the few contemporary society on television as much impact. As Ahonen (2011) states that in the industrialized world has 630 million television sets totally. More than 470 million families have TV sets; in addition, one home has two or more than two televisions which occupy 34 presents. In the emerging world, in 950 million homes, where have 970 million TV sets. Add the industrialized world and emerging world together which is whole world, the data shows that, there have 1.6 billion televisions in 1.42 billion families. Furthermore, Sweney (2010) claims that average British watches four hours of TV per day. It follows that television media has already become indispensable part of mortal daily life, which is one reason of why television media will develop so fast.
At the beginning of any era, the new media is an exciting and interesting situation for all of people of a special period of time (Wilt, 1998). Bell claims that TV has gone from black and white to color, from tubes, transistors TV to the rapid development of integrated circuit television, at present, TV is moving to intelligent, digital and versatile technology; also spread by satellite television to satellite broadcast. The impacts from television to human being, which can be said the invention of TV sets, are the most influential invention. ‘Although John Logie Baird is an important part of inventing the TV sets, yet the idea of television is not commence with Logie Baird began in 1920. In the late Century 19th, a number of scientists had made important discoveries that Baird would use in his first version of a television (History Learning Site, 2014).’ In other words, in the end of nineteen century, the opinion of the TV sets had been emerged. During the 1880s, few pioneers began to study the design of technology transfer images, which come from German. After a few years, the inventors had finished research that created a receiver reassembled the picture and put it into the televisions. In the course of constant efforts and in allusion to improve the technology unremittingly, transfer some static images successfully, however, due to the range and the distance of TV cable machinery was very limited, therefore, the pictures were quite rough (Williams, 2003). Times was passed to 1928, Cavendish (2008) suggests that 31 radio stations carried the world’s first television pilot, as a result of some technologies appeared some problems, the entire test lasted only 30 minutes, only a dozen TV sets can watch TV program, this condition proclaimed the advent of television art, is a major event in the history of television. From then on, broadcasting companies began a long-term continuous broadcast television program, adding a type of new type of entertainments for public. After a decade, Nazi Germany operated the first regular television service. During the same period, Kelly (2014) claims that from 1935 to 1941, electronic television had been improved and several countries began broadcasting; the TV sets were popularized in a small number of families gradually. Fortunately, two German television companies were live broadcasting the 1936 summer Olympic Game where was in Berlin, which marks the history of the world for the first time a sports event live television coverage (Television History – The First 75 Years, 2001).
During a period of peacetime, time came to War World II. Due to the impact of the war, not only broadcast industries but also television industries had effected by the relatively large and the development had been slow reversely and control by a country’s government (Edgerton and Rollins, 2001). After War World II, televisions were rising rapidly, because of commercial television, which was introduced in the United States. In addition, had been rapid development. At the beginning, commercial television must truss to the broadcast companies before, after that, commercial television could be developed well. Afterwards, during a period of development, commercial television could control the broadcast companies totally (Turow, 2011). In general, the TV set in nowadays society is one of the most popular electronic devices, in other words, also is one of the essential entertainment equipment of human being. Elert (2007) states that since commercial television became commercially available in 1930, which had rapidly swept, nearly 77 percentages of households had one TV set at least by 1955. Nowadays, television is almost a necessity, which occupies 99 percent of one family.
Time came to the 1960s, which was a pivotal year of quickly development of TV sets. On the one hand, the public could watch the debate between John F. Kennedy and Richard M. Nixon, which was become a political force (McLaughlin, 2014). On the other hand, television in this period was gradually become valued profits, which was from advertising. In early stage, TV sets just a type of way to kill time, with the development of television advertising; commercial advertising was permeating the television program step by step. Ridley (2014) claims that the TV sets were broadcasting the advertising of selling cigarette since 1965. And after that point, commercial advertising was gradually coming into the sight of people. TV viewership is an important component part of the television program, which is closely related to commercial sponsorship (Penz, 1996). Therefore, network managers started using TV viewership to make planning decisions. When the period of low viewership, the executives will broadcast the ordinary television program, when the time of high viewership, the managers will play the commercial advertising, which can gain more profits. Consequently, through commercial advertising to sell goods is an effective way, Bindi and Angelescu (2012) states that TV is undoubtedly the most influential media to propagate information and advertising.
The rapid development of television was sustained for a long time, soon, plenty of television channels had increased, thus, leads to fragment audiences and accelerate competition of television media, and Ellis (2000) claims that viewers have shunted to different programs. Meanwhile, time had entered the fragmented television era, which was not a
2011). Digital Divide: Global Household Penetration Rates For Technology. [Online]. Available at: http://www.brightsideofnews.com/2011/01/26/digital-divide-global-household-penetration-rates-for-technology/ [Accessed 26/11/2014]
Bell, M. L. (2007). Inventing Digital Television. The London Press
Bindi, F. & Angelescu, I. (2012). The Foreign Policy of the European Union: Assessing Europe’s Role in the World. Brookings Institution Press.
Cavendish, R. (2008). The First Color Television Transmission: History Today, Vol.58, No.7, pp.69-71.
Edgerton, G. R. and Rollins, P. C. (2001).Television histories: shaping collective memory in the media age. Lexington, Ky.: University Press of Kentucky .
Ellis, J. (2000). Seeing Things: Television in an Age of Uncertainty. I.B.Tauris
History Learning Site (2014). History Learning Site. [Online]. Available at: http://www.historylearningsite.co.uk/john_logie_baird_and_television.htm [Accessed 26/11/2014]
McLaughlin, K. (2014). 5 surprising things that 1960s TV changed. [Online]. Available at: http://edition.cnn.com/2014/05/29/showbiz/tv/sixties-five-things-television/ [Accessed 26/11/2014]
Ridley, L. (2014). E-Cigarette Advert Is The First To Show Someone Smoking On TV Since 1965. [Online]. Available at: http://www.huffingtonpost.co.uk/2014/11/10/e-cigarette-advert-smoking-banned_n_6131586.html [Accessed 26/11/2014]
Sweney, M (2010). Britons ‘watch four hours of TV a day’. [Online]. Available at: http://www.theguardian.com/media/2010/may/04/thinkbox-television-viewing [Accessed 26/11/2014]
Stephens, M (2000). The History of Television. Grolier Multimedia Encyclopedia. New York University
Television History – The First 75 Years (2001). 1936 German (Berlin) Olympics. [Online]. Available at: http://www.tvhistory.tv/1936%20German%20Olympics%20TV%20Program.htm [Accessed 26/11/2014]
Turow, J.(2011). Media Today: An Introduction to Mass Communication. Taylor & Francis
Williams, R. (2003). Television: Technology and Cultural Form. Psychology Press
Wilt, B. A. (1998). Television History: The Beginning of a New Media. Available online at: http://tvhistory.tripod.com/paper.html [Accessed 26/11/2014]
Kelly, M. (2014). Television evolution. [Online]. Available at: http://www.times.co.nz/our-homes-today/television-evolution.html [Accessed 26/11/2014]
Elert, G. (2007). Number of Televisions in the U. [Online]. Available at: http://hypertextbook.com/facts/2007/TamaraTamazashvili.shtml [Accessed 26/11/2014]
Penz, H. (1996). Language and Control in American TV Talk Shows: An Analysis of Linguistic Strategies. Gunter Narr Verlag

Our Service Charter

  1. Excellent Quality / 100% Plagiarism-Free

    We employ a number of measures to ensure top quality essays. The papers go through a system of quality control prior to delivery. We run plagiarism checks on each paper to ensure that they will be 100% plagiarism-free. So, only clean copies hit customers’ emails. We also never resell the papers completed by our writers. So, once it is checked using a plagiarism checker, the paper will be unique. Speaking of the academic writing standards, we will stick to the assignment brief given by the customer and assign the perfect writer. By saying “the perfect writer” we mean the one having an academic degree in the customer’s study field and positive feedback from other customers.
  2. Free Revisions

    We keep the quality bar of all papers high. But in case you need some extra brilliance to the paper, here’s what to do. First of all, you can choose a top writer. It means that we will assign an expert with a degree in your subject. And secondly, you can rely on our editing services. Our editors will revise your papers, checking whether or not they comply with high standards of academic writing. In addition, editing entails adjusting content if it’s off the topic, adding more sources, refining the language style, and making sure the referencing style is followed.
  3. Confidentiality / 100% No Disclosure

    We make sure that clients’ personal data remains confidential and is not exploited for any purposes beyond those related to our services. We only ask you to provide us with the information that is required to produce the paper according to your writing needs. Please note that the payment info is protected as well. Feel free to refer to the support team for more information about our payment methods. The fact that you used our service is kept secret due to the advanced security standards. So, you can be sure that no one will find out that you got a paper from our writing service.
  4. Money Back Guarantee

    If the writer doesn’t address all the questions on your assignment brief or the delivered paper appears to be off the topic, you can ask for a refund. Or, if it is applicable, you can opt in for free revision within 14-30 days, depending on your paper’s length. The revision or refund request should be sent within 14 days after delivery. The customer gets 100% money-back in case they haven't downloaded the paper. All approved refunds will be returned to the customer’s credit card or Bonus Balance in a form of store credit. Take a note that we will send an extra compensation if the customers goes with a store credit.
  5. 24/7 Customer Support

    We have a support team working 24/7 ready to give your issue concerning the order their immediate attention. If you have any questions about the ordering process, communication with the writer, payment options, feel free to join live chat. Be sure to get a fast response. They can also give you the exact price quote, taking into account the timing, desired academic level of the paper, and the number of pages.

Excellent Quality
Zero Plagiarism
Expert Writers

Instant Quote

Single spaced
approx 275 words per page
Urgency (Less urgent, less costly):
Total Cost: NaN

Get 10% Off on your 1st order!