Heathy food for children;
Pleasenotethatthisisamajorassignmentandthatyouwillneedtoworkonitoveraperiodof weeks ifyouhope to
gain a satisfactoryoutcome.
selectthe personyouworkwith verycarefully!!
Viability of Launchinga “New” Invention/Idea
In a first year Marketing tutorial class, a group of 200students devised over 700 new product ideas
within an hour.As expected, someof these ideas were totally wild and totally
impossible,whileothersheldgreatappealforcommercialviability.Thestudentsinvolvedformed a company
called “Amazing Ideas” in the hopes of launching at least one of their “new” inventions/ideas
(“new”maymeantotallynewtothemarket,ornewtothecompany).The“best” of these new inventions were
deemed to hold considerable appeal to a potential market: these include:
1. Healthy Food for Children
Australia is fast becoming an obese Nation.In order to prevent this, a range of food developed for
children that is healthy, nutritious and tasty is going to be developed. This food will encourage children
of today to eat well, thus preventing the demand for medical and hospital services of the future
marketsituation,andtheviabilityoflaunchingoneoftheseproducts Australia(note: students should select
to do their assignment on one product
preliminaryplanofhowyourclientcouldgoaheadandlaunchsuch an idea.
Imaginethatyouhavebeencommissionedbythis“client” to conduct an initialanalysisinthe
companywillinvestigatefurtherregardingthelaunch of their new good/service.Accordingly, you
analysethecurrentmarketopportunities and to identify a segmentofthemarketthatyou
recommendthecompanytargetsfirst. You thenneedtorecommendapositioningstrategy, followed by the
Please note that only the salientaspects, meaning only those thatare relevant to your good/service,
need to be presented in your report.Forexample,itwouldbepointlesstodiscuss, at length, an
Atfirstglancethisreportmightseem quitechallenging;however,onceyoumakeastart,gain informationfrom
yourassignment,andsoclassattendanceiscriticalinthisunit.Thesectionsinthe‘Major Assignment Marking
Guide’ (see Appendix at the end of this unit outline) serve as a guide to you as
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