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How cultural effects can be integrated into the relationship between complementary services of eMrketplaces and service system value creation in Saudi Arabia?


The aim of this task is providing an extensive literature review for the above model
This paper has to recommend that culture could moderate the relationships between complementary services provided by eMarketplaces and service system value creation, i.e., it influences the strength of the relationship between perceptions about the service a key form of purchase behaviour in Saudi Arabia. Moreover, culture could influence customer perceptions of complementary services and service system value creation, i.e., it has a direct effect on how people perceive these things.
As I have already got survey results for the above model for participants from Saudi Arabia
Now, your task is to describe the positive relationship between complementary services provided by eMarketplaces and the Service System Value Creation via the moderating value (cultural) in the context of Saudi Arabia.
I have attached a list of references that have to be cited, used and listed appropriately, In addition, you need to add at least 5 more references (Journal, Academic and Recent not older than 2005).
Please use the term eMarketplace or eMarketplaces (NOT: electronic markets …etc).
* Complementary services as a successful factor includes the following items on my survey:

1.Companies who sell products over the internet need to train their employee in IT skills

2.It is important to provide instructions on how to use eMarketplaces

3.I prefer to use an eMarketplace that provides gifts and special offers

4.It is better if   eMarketplaces get updated continuously

5.Regular maintenance is important for eMarketplaces

6.Fast delivery and product quality is very important for eMarketplaces’ consumers

7.I would advise my friends to use those eMarketplaces which provided me with extra services such as further discount and priority

Complementing online purchases with extra services is highly recommended for customers

* For the moderating value which is (CULTURAL) has the following items were tested

1.Cultural value can moderate the relationship between complementary services and service system value creation of eMarketplaces in Saudi Arabia

Value creation of eMarketpla​ces’ system can be shaped by social forces in Saudi Arabia

* For the Service System Value Creation construct, the following items were tested on my survey

1.System Services Value Creation can be enhanced by the provision of complementary services of eMarketplaces in Saudi Arabia

There is a positive relationship between extra services provided by eMarketplaces and System Services Value Creation
System Services Value Creation of eMarketplaces can be affected by cultural values in Saudi Arabia
The consumption of eMarketplaces will be higher if the System Services Value Creation is obtained

THUS: Answering the question: How cultural effects can be integrated into the relationship between complementary services of eMrketplaces and service system value creation in Saudi Arabia?
Use the IEEE computer science reference style, When referenced in the text, enclose the citation number in square brackets, for example [1]. Where appropriate, include the name(s) of editors of referenced books. Unless there are six authors or more give all authors’ names; do not use “et al.”
The reference list has to be presented as the following example:

Eason, B. Noble, and I. N. Sneddon, “On certain integrals of Lipschitz-Hankel type involving products of Bessel functions,” Phil. Trans. Roy. Soc. London, vol. A247, pp. 529–551, April 1955. (references)
Clerk Maxwell, A Treatise on Electricity and Magnetism, 3rd ed., vol. 2. Oxford: Clarendon, 1892, pp.68–73.
S. Jacobs and C. P. Bean, “Fine particles, thin films and exchange anisotropy,” in Magnetism, vol. III, G. T. Rado and H. Suhl, Eds. New York: Academic, 1963, pp. 271–350.


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