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‘Identify and research a product or service that has demonstrated characteristics of entrepreneurship, innovation and disruption, and critically analyse the reasons for its success from both and organisational and environmental perspective.’

Individual Report
Report Question
‘Identify and research a product or service that has demonstrated characteristics of entrepreneurship, innovation and disruption, and critically analyse the reasons for its success from both and organisational and environmental perspective.’
The report can be broken down into two interconnected elements:
‘The product’ (50%)
Students must identify and research a product or service that they feel demonstrates characteristics of entrepreneurship, innovation and disruption and outline the reasons for its success on a product/service basis.
Learning Outcomes assessed: LO1, LO2
1. Recognise the influences of entrepreneurial and innovative activity on product and strategy development
2. Demonstrate an awareness of the relationship between different influences (financial, human, social, technical) on the innovation process
‘The environmental/organisational context’ (50%)
This part of the assignment requires students to write an analysis and assessment of why the organisational and environmental context in which the product outlined in part one was one that lead to success in the marketplace.
Learning Outcomes: L03,L04
3. Analyse the strategic pathway to market of a new enterprise and/or innovation
4. Evaluate the relationship between risk and reward in regards to the creation and development of new enterprise and/or innovation
Students will be encouraged to draw extensively from actual practices, their own experiences and academic material (including books and journal). The assessments are designed to encourage you to combine theoretical debate with empirical knowledge. That is, we want you to have an understanding of the theory, but with an emphasis on how it helps you make sense of the real world innovation process. We want you to think about the ways in which the process of innovation moves from creation to implementation.
Structure of the Report (Suggestive only)
1. Introduction- Overview and background of the chosen product or service
2. Reasons for its success on the product/service basis – Theory and practice
a. Financial
b. Human capital
c. Social influences
d. Technological influences
e. Place
3. Reasons for its success on the environmental/organizational basis – Theory and practice
a. Organizational resources and competency
b. Organizational structure/culture
c. National and regional innovation systems
4. Current challenges that risk its success.
5. Conclusions and Recommendations

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