International Marketing
Individual Written Assessment – International Marketing Report
Critically evaluate the primary cause of failure in entering an international market by a company of your choice.
Your analysis MUST reveal the theoretical base (es) of the market entry method and the marketing programme/mix strategies, what triggered the failure and
recommendations to overcome the failure.
Consider in your analysis:
– the market choice by examining the fit between the organisation and the market environment including competitive analysis;
– the market entry mode;
– the STP, segmentation, targeting and brand positioning;
– the marketing mix strategies, which includes (4Ps or 7Ps and the decisions of adapting or standardising the marketing mix strategies applied in the home market to
fit the new market’s culture and environment)
Recommended Structure of the Report:
– Executive summary of 100 words (not included in the word count), to summarise the report purpose and main result and main recommendation
– Introduction of 200 words, to introduce the purpose of the report and the structure with brief background of the company’s activities in the international markets:
the countries the company has entered with indications of their performances there such as revenue, profit, market share, and since when in terms of indication to the
length of experience the company has in international markets
– The critical evaluation of 2500 words, to include the following:
– the market choice by examining the fit between the organisation and the market environment including competitive analysis;
– the market entry mode;
– the STP, segmentation, targeting and brand positioning;
– the marketing mix strategies, which includes (4Ps or 7Ps and the decisions of adapting or standardising the marketing mix strategies applied in the home market to
fit the new market’s culture and environment)
– Conclusions and Recommendations of 300 words, to show how the company can do or could have done to overcome the difficulties they faced
The word limit is 3000 words (please specify the number of words clearly in your assignment). The word limit does not include the executive summary, tables and
figures, bibliography, and appendices.
You are expected to critically evaluate the concepts, identify clear argument and examine the case you selected in details. Wide research with facts and reliable
sources is essential to pass the assessment.
Your research should cover at least 10 academic articles 50% of which is published in the last 5 years. You should always reference your sources according to Harvard
Referencing Style
Presentation of the report
Your work should be word processed in accordance with the following key guidelines:
• Font style, Lucida Sans, font size 12
• 1.5 line spacing.
• The page orientation should be ‘portrait’
• Margins on both sides of the page should be no less than 2.5 cm
• Pages should be numbered
• Your name should not appear on the paper.
• Your student number should be included on every page.
• Indicate the word count on the front sheet
PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET AN AMAZING DISCOUNT ?
Our Service Charter
-
Excellent Quality / 100% Plagiarism-Free
We employ a number of measures to ensure top quality essays. The papers go through a system of quality control prior to delivery. We run plagiarism checks on each paper to ensure that they will be 100% plagiarism-free. So, only clean copies hit customers’ emails. We also never resell the papers completed by our writers. So, once it is checked using a plagiarism checker, the paper will be unique. Speaking of the academic writing standards, we will stick to the assignment brief given by the customer and assign the perfect writer. By saying “the perfect writer” we mean the one having an academic degree in the customer’s study field and positive feedback from other customers. -
Free Revisions
We keep the quality bar of all papers high. But in case you need some extra brilliance to the paper, here’s what to do. First of all, you can choose a top writer. It means that we will assign an expert with a degree in your subject. And secondly, you can rely on our editing services. Our editors will revise your papers, checking whether or not they comply with high standards of academic writing. In addition, editing entails adjusting content if it’s off the topic, adding more sources, refining the language style, and making sure the referencing style is followed. -
Confidentiality / 100% No Disclosure
We make sure that clients’ personal data remains confidential and is not exploited for any purposes beyond those related to our services. We only ask you to provide us with the information that is required to produce the paper according to your writing needs. Please note that the payment info is protected as well. Feel free to refer to the support team for more information about our payment methods. The fact that you used our service is kept secret due to the advanced security standards. So, you can be sure that no one will find out that you got a paper from our writing service. -
Money Back Guarantee
If the writer doesn’t address all the questions on your assignment brief or the delivered paper appears to be off the topic, you can ask for a refund. Or, if it is applicable, you can opt in for free revision within 14-30 days, depending on your paper’s length. The revision or refund request should be sent within 14 days after delivery. The customer gets 100% money-back in case they haven't downloaded the paper. All approved refunds will be returned to the customer’s credit card or Bonus Balance in a form of store credit. Take a note that we will send an extra compensation if the customers goes with a store credit. -
24/7 Customer Support
We have a support team working 24/7 ready to give your issue concerning the order their immediate attention. If you have any questions about the ordering process, communication with the writer, payment options, feel free to join live chat. Be sure to get a fast response. They can also give you the exact price quote, taking into account the timing, desired academic level of the paper, and the number of pages.