Internet and E-business
Illustrate distinction between buy-side and sell-side
e-commerce. 1P
L01 Understand the scope of e-business
.L01/AC:1.1 Describe the environment in which e-business is
•
Refer to pdf chapters 2 and 4 .
conducted and business transaction types.
•
Discuss PESTLE factors in context of
Refer to week 1&2 hand-outs .
•
ebusiness/ecommerce.
•
Briefly discuss business transaction types i.e .
business-to consumer (B2C), business-to-business
(B2B), customer-to-customer (C2C), customer-to
business (C2B).
1}-SP
L01/AC:1.2 Explain the benefits and barriers to businesses
•
Refer to week 1&2 hand-outs .
considering an online presence.
•
Explain tangible and intangible benefits from
e-commerce arid e-business.
•
Discuss briefly .barriers toe-Business/ ecommerce .
1P
L01/AC:1.3 Assess the security and legislative issues facing an
•
Refer to week 3 hand-outs .
online business organisation.
•
Very briefly mention the E-commerce Security
•
Refer to pdf chapters 2 and 4
Environment. for legislative issues.
•
Describe comeuter securit’i. c/assitfcation i.e .
Secrec’iLContfdentia/it’t_, Privac’i. lnteg_rit’t…
Nonreeudiation, Authenticit’t. and Necessit’t.L
Availabilitv.
•
Mention three key points of vulnerability in e-commerce environment.
•
List most common security threats in the
E-commerce Environment and briefly define
computer virus, worm, DOS and DDOS. Give
example for each.
•
State potential technological solutions for security
threats are : Encryption, Symmetric Key Encryption,
Public key encryption, digital signatures, digital
envelopes, digital certificates, Secure Sockets Layer
(SSL) and Transport Layer Security (TLS), firewalls,
Proxy servers, anti-virus software, upgrades,
patches, and password protection.
•
Assess legislative issues facing an online business
organisation e.g Data ~rotection and ~rivacv law
1
Disabilitv and discrimination law
1
Online
advertising law
1
Contract law
1
lntellectual ~ro~ertv
rights
1
Brand and trademark ~rotection.
•
2P
L01/AC:1.4 State the modes of communication available to an
ebusiness and their applications.
•
Briefly explain EDI.
•
Discuss devices used to communicate online(
i.e.fixed and portable, business communications eg
shopping cart, FAQs, customer follow-up, email ,
Live chats.
•
Electronic Fund Transfer .
•
Social Networking Media .
lP
L02 Understand how the internet works
‘
L02/AC:2.1 Explain the internet technologies and their
importance in making an e-business successful
•
Client/server computing
•
Discuss how messages are transterred across the
global communications network using packet
switching.
•
Explain role otTCP/IP .
•
Five-la~er model of e-business infrastructure .
•
Very briefly explain internet protocols e.g. FTP,
HTTP, SHTTP and IMAP.
•
Define terms URL, Domain name, Domain Name 2P
System, and Bandwidth.
‘L02/AC:2.2 Explain the main features of HTML
•
HTML as the language of the www .
•
Document Structure (head and body)
•
Element, Tags, Container and attributes .
•
Title, break, headings, paragraphs, lists, tables, links
and images.
•
Briefly mention number of software packages
available to users who can now build pages without
•
learning HTML
•
Briefly give overview ofXML and XHTML
lP
‘L02/ AC:2.3 Analyse the functions of client servers and browsers,
and the role of the search engine
•
Analyse functions of client, servers, and browsers .
•
Analyse role of search engines .
lP
‘L02/AC:2,4 Evaluate the use of intranets and extranets within
business communication.
•
Discuss benefits of intranets and extra nets within lP
business communication .
•
l03 Be able to use different e-business models
L03jp_C:3.l~ 3.1 illustrate the different e-business models that can
3.2
be used to generate revenue for a business.
•
Refer to week 1&2 hand-outs
–3.2 analyse each model in terms of its capacity to
E-commerce revenue models
generate revenue.
•
0 Advertising
Briefly explain different e-business models and how 0 Sales
each model can generate revenue. 0 Subscription
•
B2C Models 0 Transaction Fee
0 Portal 0 Affiliate
0 E-tailer 0 Referral fees.
0 Content Provider 0 Commission
0 Transaction Broker
0 Market Creator
0 Service Provider
0 Community Provider
0 Industry Consortia
0 Auction Model
•
B2B Models
0 E-distributor
0 E-procurement
0 Exchange
0 Industry Consortia
2P
L03/AC:3.3 Report on future developments in e-business models
•
You own research
•
Discuss future developments in e-business models .
lP
L04 Be able to use good website design
L04/AC:4.1 Use the key elements of good web design structure.
L04/AC:4.2 Evaluate the impact of a well-designed website to an e-business.
Discuss:
•
Structure of web-pages. In particular explain the
elements of a web page that may be used by search
engines i.e. head/title; description; body, meta-tags;
•
Need for effective navigation and download
considerations e.g. images.
•
Discuss effective web pages design features to
engage the visitor i.e.
•
Site stickiness .
•
Consistent page layout .
•
Typography
•
Corporate colour and graphic scheme. Consistent
with image of the business (brand) and customer
expectation.
•
Pictures and links .
•
clear; intuitive; informative;
•
encourages visitor to return;
t
•
builds trust and reputation. lP
•
Enhanced brand image .
•
long term relationship created leading to Repeat
business, increased sales and profits.
~04/AC:4;3 Report on the issues concerning website usability.
•
Stakeholder accessibility by meeting the needs of
different audiences e.g. parents, children; multi-sensory access e.g. visually impaired, colour blind.
•
Legal responsibilities e.g. discrimination legislation
lP
.Conclusion
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